Table of Content

Colour Cosmetics in Austria
Euromonitor International
November 2022

List Of Contents And Tables

COLOUR COSMETICS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 related restrictions continue to negatively affect demand for colour cosmetics in 2021
Considered a basic essential, mascara and eye make-up overall are the best performing categories
With a large portfolio of mass and premium brands, L’Or?al retains the lead in 2021
PROSPECTS AND OPPORTUNITIES
Recovery of colour cosmetics intrinsically linked to the lifting of COVID-19 restrictions
Colour cosmetics still full of potential despite category maturity
Augmented reality and other new digital technologies point towards a bright future for e-commerce
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 5 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 6 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 7 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 8 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources