Table of Content

Beauty and Personal Care in Spain
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

BEAUTY AND PERSONAL CARE IN SPAIN
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEN’S GROOMING IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Gifting boosts to sales are weakened by home seclusion
Males in general showing greater interest in their appearance
Multinational Procter & Gamble still a cut above the rest
RECOVERY AND OPPORTUNITIES
Long road to recovery for value sales
Home seclusion to keep working against overall category
Mass products to see greater demand over forecast period
CATEGORY DATA
Table 11 Sales of Men’s Grooming by Category: Value 2015-2020
Table 12 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 13 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2016-2020
Table 14 Sales of Men’s Skin Care by Type: % Value Breakdown 2017-2020
Table 15 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 16 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 17 LBN Brand Shares of Men’s Razors and Blades: % Value 2017-2020
Table 18 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 19 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
HAIR CARE IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Distribution tilts to essential retailers, with consumers replicating salon care at home
The natural path to greater sales beckons
L’Or?al leads the way in hair care
RECOVERY AND OPPORTUNITIES
Value growth to remain sluggish until recession lifts
Ongoing home seclusion to keep self-treatments popular
The more price-accessible formats are poised for the greatest gains
CATEGORY DATA
Table 20 Sales of Hair Care by Category: Value 2015-2020
Table 21 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 22 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 23 NBO Company Shares of Hair Care: % Value 2016-2020
Table 24 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 25 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 26 LBN Brand Shares of Colourants: % Value 2017-2020
Table 27 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 28 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 29 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 30 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 31 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 32 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
FRAGRANCES IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Pandemic renders celebrations low-key in 2020, undermining sales considerably
Encouraging greater uptake by younger Spaniards is a key challenge
Puig retains clear lead in fragrances
RECOVERY AND OPPORTUNITIES
Depleted finances and new working modes to slow sales recovery
Aligning with the experience trend could win over younger consumers
Mass fragrances to narrow the gap on premium counterparts
CATEGORY DATA
Table 33 Sales of Fragrances by Category: Value 2015-2020
Table 34 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Fragrances: % Value 2016-2020
Table 36 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 37 LBN Brand Shares of Premium Men’s Fragrances: % Value 2017-2020
Table 38 LBN Brand Shares of Premium Women’s Fragrances: % Value 2017-2020
Table 39 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 40 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
DEPILATORIES IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion lifts demand for retail hair-removal solutions
Seasonality and fashion trends working in favour of depilatories
Sales are quite concentrated, with Procter & Gamble maintaining narrow lead
RECOVERY AND OPPORTUNITIES
Economic downturn to boost sales
Cheaper products in greater demand, while further distribution shifts will be seen
Women’s razors and blades to post the best performance
CATEGORY DATA
Table 41 Sales of Depilatories by Category: Value 2015-2020
Table 42 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 43 Sales of Women’s Razors and Blades by Type: % Value Breakdown 2016-2020
Table 44 NBO Company Shares of Depilatories: % Value 2016-2020
Table 45 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 46 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 47 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
DEODORANTS IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion drives down need for deodorants
Natural trend increasingly relevant
Unilever retains commanding lead
RECOVERY AND OPPORTUNITIES
Full recovery not likely until near end of forecast period
Another bad year predicted for 2021
Lower-priced deodorants stand to gain over the medium term
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2015-2020
Table 49 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 51 NBO Company Shares of Deodorants: % Value 2016-2020
Table 52 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 53 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 54 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 56 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
COLOUR COSMETICS IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Lockdown and lack of socialising marginalise colour cosmetics
Frequent changes in fashion help dictate popularity of each segment
L’Or?al holds the edge over Coty
RECOVERY AND OPPORTUNITIES
Full return to 2019 sales levels not predicted by 2025
Nail products to begin bounce-back quicker than most
Overall sales performance hinges on economic recovery
CATEGORY DATA
Table 57 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 58 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 60 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 61 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 62 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 63 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 64 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 65 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 66 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 67 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
BATH AND SHOWER IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Sales channels and products demanded become much more concentrated
Sunny Spain favours body wash/shower gel
Private label is strong in bath and shower
RECOVERY AND OPPORTUNITIES
Consumers to keep prioritising higher standards of hygiene
Bubble unlikely to burst for liquid soap and bar soap
Value growth challenged by economic downturn
CATEGORY DATA
Table 68 Sales of Bath and Shower by Category: Value 2015-2020
Table 69 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 70 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 71 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 72 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 73 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 74 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 75 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Demand for sun care plunges the most as families stay at home
Challenges posed to volume demand as parents increasingly value experiences
Deliplus leads the line for Mercadona
RECOVERY AND OPPORTUNITIES
Economic woes to blight category prospects further
Category to remain influenced by home seclusion until 2022
Pandemic-born behaviour to boost baby wipes
CATEGORY DATA
Table 77 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 78 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 79 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 80 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 81 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 82 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 83 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 84 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 85 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 86 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 87 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
PREMIUM BEAUTY AND PERSONAL CARE IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Heavy volume decrease in sales inevitable in 2020 as key outlets shut
Males increasingly targeted by producers
L’Or?al still tops the sales rankings
RECOVERY AND OPPORTUNITIES
Road to full recovery looks long
Bubble not predicted to burst for premium bath and shower
Switch to premium baby and child-specific products now in doubt
CATEGORY DATA
Table 88 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 89 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 91 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 92 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 93 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
MASS BEAUTY AND PERSONAL CARE IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Overall sales slump mitigated by distribution in essential stores
Spaniards favouring mass segment even more as pandemic hits their budgets
L’Or?al holds onto its lead
RECOVERY AND OPPORTUNITIES
Financial fallout of COVID-19 to undermine sales for some time
Lockdown and stronger hygiene measures to keep dictating performances within the category
Demographic and competitive challenges await
CATEGORY DATA
Table 94 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 95 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 96 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 97 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 98 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 99 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
ORAL CARE IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Demand boosted by stockpiling and self-treating consumers in 2020
Recession to escalate growth in denture care again
Rich variety of companies make up oral care landscape
RECOVERY AND OPPORTUNITIES
Mouthwashes/dental rinses and denture care to lead growth rates
Electric toothbrushes to become more vibrant, though natural oral care needs a real breakthrough
Brighter performance expected versus review period
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2015-2020
Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 102 Sales of Toothbrushes by Category: Value 2015-2020
Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
SKIN CARE IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Distribution shifts to essential retailers, while players donate products and adapt production in response to health crisis
Consumers increasingly valuing natural skin care
L’Or?al keeps its place at the sales summit
RECOVERY AND OPPORTUNITIES
Value growth not expected to return until 2022
Mass ranges to gain further ground while face masks and hand care also poised for positive performances
Novelties likely to appeal to young audience, while older consumers’ rising interest in maintaining a younger complexion also offers opportunities
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2015-2020
Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
SUN CARE IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Lower seasonal sales and lack of tourism weaken sun care considerably in 2020
Families are the main consumer base
Tight competition at top of sun care rankings
RECOVERY AND OPPORTUNITIES
Cloudy outlook for category until at least 2022
Mass products to show the quickest recovery
Sun protection category to keep driving overall sales
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2015-2020
Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025