Table of Content

Beauty and Personal Care in Dominican Republic
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
The pandemic pulled demand in various directions in 2020
Key distribution channels remained open supporting sales
Rise of social commerce witnessed
RECOVERY AND OPPORTUNITIES
Recovery will be driven by e-commerce in the forecast period
Social media and influencers will be key in driving consumer demand
Chinese brands set to stir up the competition
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price sensitivity and mandated closures of key channels furthered the declining performance of 2020
Premium skin care continued growing amid the pandemic
The focus of innovation shifted in light of the pandemic
RECOVERY AND OPPORTUNITIES
Recovery will be driven by the return of social occasions and tourism in the forecast period
Innovation needed to adjust the in-store shopping experience to the new normal
Increasing demand for products that treat specific issues
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Exchange rate volatility presented troubles for some players in 2020
Demand was pulled in different directions due to the pandemic
Brand-loyalty persisted in baby and child-specific products
RECOVERY AND OPPORTUNITIES
Positive outlook for the forecast period as parents will continue to prioritise quality purchases for their children
Social media will become an essential tool
Innovation likely to be focused on affordability and packaging
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Hygiene awareness spiked by the pandemic boosted sales in 2020
Public health messages drove demand for “cuaba” bar soap and liquid soap
Smaller players and private label gained growing share
RECOVERY AND OPPORTUNITIES
Slowdown expected in 2021 as frequency of use slows
Opportunities for the development of smaller players and private label
Underdeveloped categories will drive growth in the forecast period
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2015-2020
Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 37 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Face masks dissuaded consumers from wearing certain colour cosmetics in 2020
Resellers began to emerge
A strong social media presence became essential
RECOVERY AND OPPORTUNITIES
Recovery will go hand in hand with loosening restrictions in the forecast period
Adaptations necessary to allow consumers to try out new products before purchase
The role of social media will only strengthen
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion negated the need to frequently use deodorants in 2020
Body splashes the winner within deodorants
Direct sellers gained strength in deodorants
RECOVERY AND OPPORTUNITIES
Local brands are expected to drive recovery in the forecast period since they appeal to budget-conscious consumers
Body splashes likely to be a focus area for development
Innovation in deodorant pumps will focus on aroma
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2015-2020
Table 49 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 51 NBO Company Shares of Deodorants: % Value 2016-2020
Table 52 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 53 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 55 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Temporary closure of salons in 2020 benefitted depilatories
Decline could have been worse if not for government intervention in the tourism industry
Depilatory bands received growing consumer interest
RECOVERY AND OPPORTUNITIES
Recovery in the forecast period may be moderated by pricing competition
Depilatories might benefit from a change in the habit of professional salon waxing
Wellness trend will drive the growth of depilatory bands
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2015-2020
Table 57 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Depilatories: % Value 2016-2020
Table 59 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 60 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lack of social contact during the pandemic dissuaded consumers from purchasing fragrances in 2020
Body splashes increased the competitive pressure on mass fragrances
Travel restrictions may have surprisingly helped premium fragrances
RECOVERY AND OPPORTUNITIES
The recovery of fragrances in the forecast period will be tied to restrictions on social activity
Direct sellers will continue dominating fragrances in the Dominican Republic
Competitive environment set to intensify
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2015-2020
Table 63 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Fragrances: % Value 2016-2020
Table 65 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 66 LBN Brand Shares of Premium Men’s Fragrances: % Value 2017-2020
Table 67 LBN Brand Shares of Premium Women’s Fragrances: % Value 2017-2020
Table 68 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Hair care performed well amid the pandemic in 2020 with most growth stemming from core elements
The fall of social commerce supported retail sales of hair care
Local brands made headway in an internationally dominated landscape
RECOVERY AND OPPORTUNITIES
Local brands set to drive recovery in the forecast period
Salon professional hair care may have to adjust to new grooming habits
More payment options needed to expand e-commerce
CATEGORY DATA
Table 70 Sales of Hair Care by Category: Value 2015-2020
Table 71 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 73 NBO Company Shares of Hair Care: % Value 2016-2020
Table 74 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 78 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Men’s bath and shower was most resilient in the face of the pandemic in 2020
Little benefit seen from the closure of barbershops
Men’s fragrances were worst hit by the pandemic
RECOVERY AND OPPORTUNITIES
“Metrosexual” culture will support growing male consumer interest in personal grooming in the forecast period
Men’s hair care set to be the focus of development
Grooming routines set to be the focus of brand positioning
CATEGORY DATA
Table 81 Sales of Men’s Grooming by Category: Value 2015-2020
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 83 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2016-2020
Table 84 Sales of Men’s Skin Care by Type: % Value Breakdown 2016-2020
Table 85 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 87 LBN Brand Shares of Men’s Razors and Blades: % Value 2017-2020
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Usage slightly falls amid the pandemic in 2020
Trading-down witnessed amid economic uncertainty
Natural trend continued developing
RECOVERY AND OPPORTUNITIES
More consumers will become aware of the importance of oral hygiene, driving growth in the forecast period
Bundles will attract price-conscious consumers
Dominican consumers will especially be drawn to whitening claims
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2015-2020
Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 92 Sales of Toothbrushes by Category: Value 2015-2020
Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 95 NBO Company Shares of Oral Care: % Value 2016-2020
Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The pandemic pulled skin care performance in various ways in 2020
Promotion limitations due to the pandemic barely impacted sales
Mass skin care fared better amid growing price-sensitivity
RECOVERY AND OPPORTUNITIES
Long-term consumer commitment to the appearance of their skin will drive growth in the forecast period
Online development will remain the key focus of development
Rise in allergies may spur the entrance of dermocosmetics brands
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2015-2020
Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Loss of inbound tourists due to COVID-19 negatively impacted sales in 2020
Government focus on reopening tourism moderated the decline of sun care
Higher levels of outdoor activity in 2020 limited declining demand
RECOVERY AND OPPORTUNITIES
Growing level of outdoor exercise will support the recovery of sun care in the forecast period
Growth will be closely tied to the recovery of the tourism industry
Opportunity for local brands to develop
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2015-2020
Table 109 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 111 NBO Company Shares of Sun Care: % Value 2016-2020
Table 112 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 114 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025