Table of Content

Beauty and Personal Care in Cameroon
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Changing distribution landscape reflects the increasing importance of beauty and personal care
Leading player Les Laboratoires Biopharma increases its share in 2019
Growth will start strengthening again from 2021
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Lower price points and consumer loyalty help drive continued growth for mass products
Young millennials and females driving growth
Les Laboratoires Biopharma continues to lead; new players like LANA Bio Cosmetics appearing
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Premium colour cosmetics continues to record dynamic growth
High import taxes encourage counterfeit and contraband products
International brands lead
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Greater independence and empowerment of women helping to drive growth
Mass products to the fore
Les Laboratoires Biopharma strengthens its lead
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Bar soap continues to dominate bath and shower
Body wash/shower gel continues to see strong growth
Colgate Palmolive Co and Unilever Group strong leaders
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2014-2019
Table 33 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 35 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 36 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 38 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Fashion-conscious, connected millennials driving colour cosmetics growth
Outdoor markets remains the major distribution channel for mass products
International brands dominate colour cosmetics
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Deodorants continues to record strong growth, but no sales of premium products
Deodorant sprays will remain the dominant format
Consumers favour international brands
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 50 Sales of Deodorants by Category: Value 2014-2019
Table 51 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 53 NBO Company Shares of Deodorants: % Value 2015-2019
Table 54 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 55 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 57 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Hair removers/bleaches continue gaining in popularity
Women?s razors and blades slightly more dynamic than hair removers/bleaches
Reckitt Benckiser Group leads in hair removers/bleaches, Gillette and Bic lead women?s razors and blades
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 58 Sales of Depilatories by Category: Value 2014-2019
Table 59 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Depilatories: % Value 2015-2019
Table 61 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 62 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Premium brands continue to take share from mass products
Counterfeit perfumes hamper retail sales growth
International brands lead fragrances; domestic players remain absent
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 64 Sales of Fragrances by Category: Value 2014-2019
Table 65 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Fragrances: % Value 2015-2019
Table 67 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 68 LBN Brand Shares of Premium Men’s Fragrances: % Value 2016-2019
Table 69 LBN Brand Shares of Premium Women’s Fragrances: % Value 2016-2019
Table 70 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Increasingly sophisticated consumers drive sales, with natural hair care products seeing rising demand
Players continue to use celebrity endorsements for their products
International brands continue to lead hair care
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 72 Sales of Hair Care by Category: Value 2014-2019
Table 73 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 75 NBO Company Shares of Hair Care: % Value 2015-2019
Table 76 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 78 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Men’s razors and blades continues to dominate men’s grooming sales
Retailer expansion supports growth
International brands raise the profile of men’s shaving
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 81 Sales of Men’s Grooming by Category: Value 2014-2019
Table 82 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 83 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 84 Sales of Men’s Skin Care by Type: % Value Breakdown 2015-2019
Table 85 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 87 LBN Brand Shares of Men’s Razors and Blades: % Value 2016-2019
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Increasing awareness of dental hygiene driving growth
Rising disposable incomes and expanding middles class supporting the oral care performance
The Colgate and Signal brands account for more than half of oral care sales
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 99 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Increasing local production and availability helping drive skin care sales
Promotion of lightening creams prevalent in skin care
Les Laboratoires Biopharma continues to lead, ahead of the international competition
2020 AND BEYOND
COVID-19 impact
Affected products within skin care
Recovery and opportunities
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2014-2019
Table 102 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 103 NBO Company Shares of Skin Care: % Value 2015-2019
Table 104 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 106 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
PRE-COVID-19 PERFORMANCE