Table of Content

Bath and Shower in Ireland
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
In 2019, growth is boosted by organic ingredients, gentle formulas and products that provide a multi-functional purpose
Domestic players tap into the increasing demand for ethical consumerism to drive sales in 2019
Allegro Ltd continues to lead in 2019, but private label provides tough competition, focusing on low price points to boost sales
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2014-2019
Table 2 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 5 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 7 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Growth in 2019 is driven by a growing interest in natural and organic products as players utilise digital media to boost sales
L’Or?al (UK) leads a fragmented competitive landscape, as international players continue to drive value sales in 2019
Premium beauty and personal care products will boost growth over the forecast period, as Irish consumers invest in higher quality, natural ingredients
CHART 1 eauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 eauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources