Table of Content

Bath and Shower in Belgium
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Bath and shower sees significant boost from skyrocketing sales of liquid soap and hand sanitiser
Bath and shower products see enhanced sales thanks to “home spa” trends and higher levels of consumer hygiene
Dettol takes top brand place thanks to triple-digit value growth
RECOVERY AND OPPORTUNITIES
Such strong spikes in sales not sustainable, but figures will remain up on pre-pandemic data
Intimate wash and intimate hygiene products expected to become more popular over the forecast period
Price-sensitive consumers will continue to demand value for money
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2015-2020
Table 2 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 5 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 7 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources