Table of Content

Baby and Child-Specific Products in Turkey
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

BABY AND CHILD-SPECIFIC PRODUCTS IN TURKEY
KEY DATA FINDINGS
2020 IMPACT
Sales supported by parents’ greater attention to hygiene due to COVID-19
New products and advertisements focus on hygiene
Local player Kopas Kozmetik Pazarlama takes the lead from Johnson & Johnson in 2020
RECOVERY AND OPPORTUNITIES
Hygiene focus to continue over the forecast period
Further e-commerce dynamism expected
Growing demand for “free from” products made with natural ingredients
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN TURKEY
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources