Table of Content

Baby and Child-Specific Products in Guatemala
Euromonitor International
June 2022

List Of Contents And Tables

BABY AND CHILD-SPECIFIC PRODUCTS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A resilient category thanks to the essential nature of products
Huggies launches new line of baby products, whilst Avon stops selling baby and child-specific skin and sun care in 2021
Johnson’s Baby leads, but “others” records share gain due to increased presence of a variety of products appealing to consumers of all incomes
PROSPECTS AND OPPORTUNITIES
Future category growth supported by demographics and urbanisation
Dermo-cosmetic brands to record further growth
Local brands with accessible prices set to gain share
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources