Table of Content

SURFACE CARE IN KENYA
Euromonitor International
March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Rising Modernisation and Urbanisation Set To Increase Sales
Changing Consumer Preferences Result in Improved Formulations
Demand for Specialised Cleaning Products To Spur Growth
Competitive Landscape
International Brands Maintain Leading Position
Consumers Willing To Pay More for Premium Products
Expansion of Modern Retailers Set To Boost Penetration
Category Data
Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Surface Care: % Value 2014-2018
Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care Sales Continue Rising
Strong Advertising Boosts Sales in 2018
Multinational Brands Continue To Lead Sales
Modern Retailers Continue To Lead Distribution
Further Growth Expected Over Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources