Table of Content

HOME INSECTICIDES IN KENYA
Euromonitor International
March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Rising Consumer Health Awareness Fuels Sales
Product Availability, Affordability and Ease of Use Key To Success
Electric Insecticides Expected To Lead Growth
Competitive Landscape
International Brands Continue To Lead Sales
Price Positioning Key To Targeting Different Consumer Groups
Modern Retailers Continue To Dominate Distribution
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 4 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 5 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Executive Summary
Home Care Sales Continue Rising
Strong Advertising Boosts Sales in 2018
Multinational Brands Continue To Lead Sales
Modern Retailers Continue To Lead Distribution
Further Growth Expected Over Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources