Table of Content

Apparel and Footwear in India
Euromonitor International
March 2022

List Of Contents And Tables

APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
Apparel and footwear rebounds, although challenges continue for manufacturers
Demand for comfortable casual clothing and sportswear increases during the year
Fashion retailers focus on expansion through IPO, acquisition, store expansion and collaboration
Physical retail stores remain relevant despite the growing reach of online platforms
Apparel and footwear recovery to be impacted by Omicron and rise in GST rate
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pure play e-commerce retailers such as Myntra and Nykaa target millennial and gen Z women
Wedding-related ethnicwear experiences recovery as large weddings see a comeback
Nykaa and Go Fashion opt for the IPO route to raise funds
PROSPECTS AND OPPORTUNITIES
Women’s swimwear set to experience recovery
Large-scale retailers focus on tapping into premium ethnic apparel
Fashion retailers to increase their focus on inventory management
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2016-2021
Table 14 Sales of Womenswear by Category: Value 2016-2021
Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 19 NBO Company Shares of Women’s Nightwear: % Value 2017-2021
Table 20 LBN Brand Shares of Women’s Nightwear: % Value 2018-2021
Table 21 NBO Company Shares of Women’s Outerwear: % Value 2017-2021
Table 22 LBN Brand Shares of Women’s Outerwear: % Value 2018-2021
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
Table 25 NBO Company Shares of Women’s Underwear: % Value 2017-2021
Table 26 LBN Brand Shares of Women’s Underwear: % Value 2018-2021
Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Global fashion brands Superdry and Jack & Jones remain aggressive in expansion, targeting the youth population
Rise in demand for comfortable jeans
Flipkart Investments Private Limited acquires stake in two major fashion retailers
PROSPECTS AND OPPORTUNITIES
Inconsistency in demand in some categories due to the pandemic set to keep retailers on their toes
In-store shopping to return, even though online sales will continue to grow
Apparel retailers will continue to go all-out to woo men in the wedding apparel segment
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2016-2021
Table 32 Sales of Menswear by Category: Value 2016-2021
Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of Menswear: % Value 2017-2021
Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
Table 37 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
Table 38 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
Table 39 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
Table 40 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
Table 41 NBO Company Shares of Men’s Underwear: % Value 2017-2021
Table 42 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
Table 43 Forecast Sales of Menswear by Category: Volume 2021-2026
Table 44 Forecast Sales of Menswear by Category: Value 2021-2026
Table 45 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 46 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tier II and tier III cities offer growth potential for childrenswear
E-commerce players focus on childrenswear
Competition in baby and toddler wear heats up
PROSPECTS AND OPPORTUNITIES
Delayed vaccination and Omicron threat to benefit comfortwear and limit recovery of occasion-based apparel
Baby and toddler wear to be the next growth opportunity
Sportswear for children to experience growth
CATEGORY DATA
Table 47 Sales of Childrenswear by Category: Volume 2016-2021
Table 48 Sales of Childrenswear by Category: Value 2016-2021
Table 49 Sales of Childrenswear by Category: % Volume Growth 2016-2021
Table 50 Sales of Childrenswear by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Childrenswear: % Value 2017-2021
Table 52 LBN Brand Shares of Childrenswear: % Value 2018-2021
Table 53 Forecast Sales of Childrenswear by Category: Volume 2021-2026
Table 54 Forecast Sales of Childrenswear by Category: Value 2021-2026
Table 55 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Need for comfortable attire allows athleisure to grow
Global sportswear brands invest in offering an in-store retail experience
Retailers forge new partnerships and plan growth strategies to tap into opportunities in sportswear
PROSPECTS AND OPPORTUNITIES
Global sportswear brands to increasingly focus on sustainability
Apparel and footwear for outdoor purposes set to grow
Rise in demand for lifestyle apparel and footwear products
CATEGORY DATA
Table 57 Sales of Sportswear by Category: Value 2016-2021
Table 58 Sales of Sportswear by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Sportswear: % Value 2017-2021
Table 60 LBN Brand Shares of Sportswear: % Value 2018-2021
Table 61 Distribution of Sportswear by Format: % Value 2016-2021
Table 62 Forecast Sales of Sportswear by Category: Value 2021-2026
Table 63 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
JEANS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Baggy jeans come back in trend amongst women, due to the need for comfort
Aditya Birla Fashion & Retail expands its presence in jeans through its power brands
Premium jeans sees rapid recovery in 2021
PROSPECTS AND OPPORTUNITIES
Need for comfortable apparel and momentum of athleisure to delay recovery of jeans
Sustainability to gain further momentum in jeans
Retailers to focus on developing their own online platforms
CATEGORY DATA
Table 64 Sales of Jeans by Category: Volume 2016-2021
Table 65 Sales of Jeans by Category: Value 2016-2021
Table 66 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 67 Sales of Jeans by Category: % Value Growth 2016-2021
Table 68 Sales of Men’s Jeans by Category: Volume 2016-2021
Table 69 Sales of Men’s Jeans by Category: Value 2016-2021
Table 70 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
Table 71 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
Table 72 Sales of Women’s Jeans by Category: Volume 2016-2021
Table 73 Sales of Women’s Jeans by Category: Value 2016-2021
Table 74 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
Table 75 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
Table 76 NBO Company Shares of Jeans: % Value 2017-2021
Table 77 LBN Brand Shares of Jeans: % Value 2018-2021
Table 78 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 79 Forecast Sales of Jeans by Category: Value 2021-2026
Table 80 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 81 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 82 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
Table 83 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
Table 84 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
Table 85 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
Table 86 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
Table 87 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
Table 88 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
Table 89 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
HOSIERY IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Athletic hosiery experiences the strongest recovery due to the healthy living trend
Retailers position hosiery as a fashion accessory
Retailers focus on offering bundled/value packs of hosiery
PROSPECTS AND OPPORTUNITIES
Sales through e-commerce set to continue growing
Non-sheer hosiery to recover faster and show stronger growth during the forecast period
Hosiery retailers to diversify to maintain a competitive advantage
CATEGORY DATA
Table 90 Sales of Hosiery by Category: Volume 2016-2021
Table 91 Sales of Hosiery by Category: Value 2016-2021
Table 92 Sales of Hosiery by Category: % Volume Growth 2016-2021
Table 93 Sales of Hosiery by Category: % Value Growth 2016-2021
Table 94 NBO Company Shares of Hosiery: % Value 2017-2021
Table 95 LBN Brand Shares of Hosiery: % Value 2018-2021
Table 96 Forecast Sales of Hosiery by Category: Volume 2021-2026
Table 97 Forecast Sales of Hosiery by Category: Value 2021-2026
Table 98 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
Table 99 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Apparel accessories for formal attire continue to suffer
Growth in outdoor activities benefits apparel accessories
Face masks experience dwindling demand based on the pandemic situation
PROSPECTS AND OPPORTUNITIES
Athleisure and casualisation will result in a shift in demand for apparel accessories
Weddings set to push demand for premium apparel accessories
Digitisation initiatives to benefit global fashion brands in smaller towns
CATEGORY DATA
Table 100 Sales of Apparel Accessories by Category: Volume 2016-2021
Table 101 Sales of Apparel Accessories by Category: Value 2016-2021
Table 102 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
Table 103 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
Table 104 NBO Company Shares of Apparel Accessories: % Value 2017-2021
Table 105 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
Table 106 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
Table 107 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
Table 108 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
Table 109 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Footwear prices to rise as the government announces increase in GST rates
Healthy living trend benefits running and walking shoes
Indian footwear retailer Metro Brands launches IPO to raise funds, while global footwear retailers focus on store footprint to expand
PROSPECTS AND OPPORTUNITIES
Government to focus on development of leather and footwear industry
Circular fashion to gain momentum in footwear
Sneakers projected to continue growing as demand for casual footwear rises
CATEGORY DATA
Table 110 Sales of Footwear by Category: Volume 2016-2021
Table 111 Sales of Footwear by Category: Value 2016-2021
Table 112 Sales of Footwear by Category: % Volume Growth 2016-2021
Table 113 Sales of Footwear by Category: % Value Growth 2016-2021
Table 114 NBO Company Shares of Footwear: % Value 2017-2021
Table 115 LBN Brand Shares of Footwear: % Value 2018-2021
Table 116 Distribution of Footwear by Format: % Value 2016-2021
Table 117 Forecast Sales of Footwear by Category: Volume 2021-2026
Table 118 Forecast Sales of Footwear by Category: Value 2021-2026
Table 119 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
Table 120 Forecast Sales of Footwear by Category: % Value Growth 2021-2026