Table of Content




I. INTRODUCTION

Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade


III. SOFTWARE INDUSTRY ASSESSMENTS

Major Software Company Locations and Revenue
Market Share of Key Software Companies
Potential Entrants
Major Foreign Investments
Technology Development

IV. SOFTWARE INDUSTRY SALES AND FORECAST

Overview
Operating System (OS)
Major OS Suppliers
Widows Sales Volume and Forecast
Unix Sales Volume and Forecasts
Linux Sales Volume and Forecast
Other OS Sales Volume and Forecast
Desktop Applications
Major Desktop Suppliers
Desktop Application Sales Volume and Forecast
Business Applications
Major Business Application Suppliers
Business Application Sales Volume and Forecast
Entertainment and Educational Software
Major Entertainment and Educational Software Suppliers
Entertainment and Educational Software Sales Volume and Forecast
Other Applications
Major Other Application Suppliers
Other Application Sales Volume and Forecast
Software Imports and Exports Volumes


V. SOFTWARE DEMAND BY MARKET

Software Markets Outlook
Government and Business Market
Government and Business Consumer Market Outlook
Software Demand in Government and Business Market
Individual Consumer Market
Consumer Market Outlook
Software Demand in Individual Consumer Market
Software Demand by Region

VI. MARKETING STRATEGIES

Distribution System in China
China’s Distribution System
Software Distribution Channels
Transportation and Freight Infrastructure
Communications
Market Entry Channels
Exporting to China
Export Market Overview
Chinese Trading Practice
Chemical Trade Companies
Import Restrictions in China
Technology Licensing
Technology Licensing Overview
Intellectual Property Protection
Joint Venture
Joint Venture Overview
Advantages and Disadvantages
Wholly-Owned Enterprises
Foreign Wholly-Owned Enterprises Overview
Advantages and Disadvantages
Other Market Entry Channels
Setting up Sales Offices
Selling to China through Attending Trade Fairs
Contacting Chinese Companies
Advertising
Market Entry Strategies
Understanding Differences
Business Practice Differences
Knowledge of Regulations and Restrictions


VII. SOFTWARE PRODUCER DIRECTORY

Software Producer Profiles
Distributors and Trading Companies
Research Institutions and Associations





List of Tables

I. INTRODUCTION

Economic Outlook Summary
Software Supply and Demand Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade


III. SOFTWARE INDUSTRY ASSESSMENTS

Software Industry Outlook
Major Producer Facility Locations
Major Software Producers Revenue
Market Share of Key Producers
Major Foreign Investments

IV. SOFTWARE SALES AND DEMAND

Total Software Sales Volume and Forecast
Operating System (OS)
Major OS Suppliers
Widows Sales Volume and Forecast
Unix Sales Volume and Forecasts
Linux Sales Volume and Forecast
Other OS Sales Volume and Forecast
Desktop Applications
Major Desktop Suppliers
Desktop Application Sales Volume and Forecast
Business Applications
Major Business Application Suppliers
Business Application Sales Volume and Forecast
Entertainment and Educational Software
Major Entertainment and Educational Software Suppliers
Entertainment and Educational Software Sales Volume and Forecast
Other Applications
Major Other Application Suppliers
Other Application Sales Volume and Forecast
Software Imports and Exports Volumes


V. SOFTWARE DEMAND BY MARKET

Total Software Demand by Market
Government and Business Consumer Market Outlook
Software Demand in Government and Business Market
Software Demand in Government Market
Software Demand in Business Market
Consumer Market Outlook
Software Demand in Individual Consumer Market
Software Demand by Region



LIST OF CHARTS


I. INTRODUCTION

Software Sales and Demand Summary

I. BUSINESS ENVIRONMENT

China’s GDP and Growth Rate
Industrial Output by Ownership
China’s Imports and Exports

II. SOFTWARE INDUSTRY ASSESSMENTS

Total Software Sales Volume

V. SOFTWARE SALES AND DEMAND

Software Exports and Imports Volume

V. SOFTWARE DEMAND BY MARKET

Software Demand by Market
Software Demand by Region

I. MARKETING STRATEGIES

Software Distribution Channels