Table of Content

Tissue and Hygiene in the United Kingdom
Euromonitor International
March 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pantyliners and slim/thin/ultra-thin towels with wings continue to perform well
Abolition of tax on sanitary protection products has an insignificant impact
Period poverty remains a problem for many in the UK
PROSPECTS AND OPPORTUNITIES
Growth categories despite a contracting consumer base within an ageing population
Alternatives to tampons and towels attract consumers with their discretion and utility
Lower purchasing power likely to move consumers to private label
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supply chain issues and expensive raw materials contribute to higher unit prices
Wave of promotional efforts from retailers offers consumers lower-priced products
Procter & Gamble UK continues to lead nappies/diapers/pants
PROSPECTS AND OPPORTUNITIES
Falling birth rate expected to put pressure on pricing as brands compete
Eco-friendly consumers drawn to reusable and biodegradable nappies
Continued move to e-commerce amongst time-scarce parents
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing awareness and demographic risk factors result in higher demand
Supply chain issues and higher raw materials costs contribute to rising prices
Essity meets the consumer demand for eco-friendly incontinence products
PROSPECTS AND OPPORTUNITIES
Technological and sustainable products predicted to have a greater impact
Discretionary purchasing of incontinence products becomes easier and more popular
Tapping into the male consumer base could contribute to growth
Sustained higher costs set to affect incontinence products in the short to mid-term
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
RX/REIMBURSEMENT ADULT INCONTINENCE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pressures on effective and efficient care as demand and costs rise
Consumers move away from an already pressured NHS
PROSPECTS AND OPPORTUNITIES
Cost-effective care means an increased focus on prevention
Consumers continuously moving to retail to get the right products
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026
WIPES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Versatility of general purpose wipes seen as a solution to increased hygiene concerns
Facial cleansing wipes bounces back as people leave their homes
Political concern about impregnated wipes is gaining traction
PROSPECTS AND OPPORTUNITIES
The after-effects of COVID-19 set to drive growth in certain categories
Moist toilet wipes are increasingly popular, but have challenges
Sustainable alternatives to facial cleansing wipes containing plastic are on the rise
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2016-2021
Table 43 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 45 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 46 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
In 2021 retail tissue maintains higher volume sales than in 2019
Increased demand and supply chain disruptions lead to price rises for retail tissue
Kimberly-Clark undergoes a volatile year
PROSPECTS AND OPPORTUNITIES
Working from home and hygiene awareness contribute to a heightened category performance
Private label continues to gain traction, competing with economy brands
Brands focused on sustainability offer multiple advantages that are important to consumers
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2016-2021
Table 49 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 51 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 52 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
AFH tissue partially recovers as life returns to a ?new normal?
Lack of tourists negatively affects the recovery of AFH paper tableware
Hygiene awareness pushes AFH wipers to great heights
PROSPECTS AND OPPORTUNITIES
AFH tissue bounces back, set to fully recover towards the end of the forecast period
Growth in AFH adult incontinence due to ageing population, dementia and innovation
Future working from home will impact AFH tissue sales in the forecast period
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026