Table of Content

Tissue and Hygiene in Chile
Euromonitor International
March 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN CHILE
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Social occasions thrive, returning sanitary protection to growth
Sustainable products gain further penetration to address demand for menstrual cups
Lockdown enables women to experiment with different formats
PROSPECTS AND OPPORTUNITIES
Higher mobility to drive stable demand
Logistics issues increase prices in a category already hit by inflation
Producers of sustainable alternatives must convince both consumers and retailers
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Larger packages contrast with declining volume sales of diapers/diapers
Toilet training is still the main growth driver for disposable pants
Eco-friendly products expand through modern channels
PROSPECTS AND OPPORTUNITIES
Chileans postpone family plans as crisis lingers
Practicality to support positive performance predicted for disposable pants
Chileans value quality if proposal is strong
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Basket turns premium as financial help arrives
Retail adult incontinence pants evolves as awareness increases
Imports suffer due to international supply chain issues
PROSPECTS AND OPPORTUNITIES
Brands and formats expand as elderly population grows
Dressings increase their importance as a complementary product
Hybrid products can help to increase incontinence awareness
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hygiene habits continue to drive strong growth for wipes
Change of brands in intimate wipes helps drive greater sustainable awareness
Emergence of new brands as modern channel rushes to maintain stock levels
PROSPECTS AND OPPORTUNITIES
Residual effect is set to drive further growth
Reopening will support further demand for facial cleansing wipes
Supermarkets support demand for eco-friendly wipes
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2016-2021
Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Usage diversification drives toilet paper and overall category growth
E-commerce fosters bulk packaging trend
Government support helps drive basket premiumisation
PROSPECTS AND OPPORTUNITIES
Consumption migrates back to away-from-home demand as reopening intensifies
International logistics present a challenge to local and multinational players
Reopening drives channel shift once more
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2016-2021
Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Versatility supports fast growth for away-from-home tissue following 2020’s declines
Hybrid products enter modern and traditional channels
AFH boxed facial tissues benefit from the return of tourism
PROSPECTS AND OPPORTUNITIES
Positive outlook for AFH tissue categories impacted by the crisis
Price is set to increase its importance as purchase driver over the forecast period
Sanitary crisis postpones reusability trend
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026