Table of Content

Sanitary Protection in Switzerland
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Limited impact of COVID-19 on sanitary protection in 2020
Rising consumer interest in reusable menstrual products
Procter & Gamble leads with Always, but private label is strong
RECOVERY AND OPPORTUNITIES
Stable growth, with no major price reductions expected
Further shift to reusable and eco-friendly products expected, limiting growth
Competition set to increase over the forecast period
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 3 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
CHART 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 8 Birth Rates 2015-2020
Table 9 Infant Population 2015-2020
Table 10 Female Population by Age 2015-2020
Table 11 Total Population by Age 2015-2020
Table 12 Households 2015-2020
Table 13 Forecast Infant Population 2020-2025
Table 14 Forecast Female Population by Age 2020-2025
Table 15 Forecast Total Population by Age 2020-2025
Table 16 Forecast Households 2020-2025
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources