Table of Content

Laundry Care in Italy
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Laundry care benefits from increased focus on hygiene in 2020
Consumers are limited by what they can buy in stores
Shift towards more ecological laundry care and sustainable packaging continues
RECOVERY AND OPPORTUNITIES
Strong growth projected for forecast period
Liquid tablet detergents may become more appealing
Promising potential for growth
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2015-2020
Table 3 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 4 Sales of Laundry Aids by Category: Value 2015-2020
Table 5 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 6 Sales of Laundry Detergents by Category: Value 2015-2020
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
Table 9 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 10 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 11 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 12 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 13 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 15 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 17 Households 2015-2020
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2015-2020
Table 19 Sales of Home Care by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Home Care: % Value 2016-2020
Table 21 LBN Brand Shares of Home Care: % Value 2017-2020
Table 22 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 23 Distribution of Home Care by Format: % Value 2015-2020
Table 24 Distribution of Home Care by Format and Category: % Value 2020
Table 25 Forecast Sales of Home Care by Category: Value 2020-2025
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources