Table of Content

Toilet Care in Malaysia
Euromonitor International
February 2022

List Of Contents And Tables

TOILET CARE IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Having surged during 2020, demand growth normalises
Convenience stores now the dominant distribution channel
Significant above-the-line advertising helps Reckitt Benckiser to maintain its leadership
PROSPECTS AND OPPORTUNITIES
As economic conditions improve, consumers will be more receptive to value-added features
In-cistern devices will grow in popularity among more affluent consumers
E-commerce will continue to grow in importance
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2016-2021
Table 2 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 4 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 5 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN MALAYSIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources