Table of Content

Tissue and Hygiene in Uruguay
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Standard towels leads sanitary protection as consumers trade down during lockdown
Sanitary protection benefits from the social stigma of adult incontinence
Multinationals continue to lead sanitary protection
RECOVERY AND OPPORTUNITIES
Sanitary protection stimulated by hygiene trend in the wake of COVID-19
Sustainability to become a key theme whilst price remains an important factor
Brands to employ diverse communication strategies to reach different target audiences
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling leads to a surge in demand whilst the category remains negatively affected by macroeconomic and demographic factors
Consumers continue to favour premium products despite economic downturn
Concentrated category dominated by multinationals
RECOVERY AND OPPORTUNITIES
Falling birth rates hinder growth in nappies/diapers/pants whilst hygiene trend supports sales
Economic crisis could stimulate the rise of pa?aleras as consumers look for alternative income streams
Potential for growth of reusable nappies/diapers as the sustainability trend gains ground in Uruguay
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Moderate/heavy adult incontinence is resilient to COVID-19, but light adult incontinence suffers during home seclusion
Taboos continue to decline but not enough to boost the category
Multinational Empresas CMPC and Kimberly Clark continue to control the category
RECOVERY AND OPPORTUNITIES
An ageing population, rising hygiene awareness, and the decline of taboos will drive the category
Women will continue to be the main consumer base for retail adult incontinence
Lack of Rx/reimbursement schemes supports demand for moderate/heavy adult incontinence products
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Category boosted by COVID-19 hygiene concerns, but penetration remains low
Falling birth rates restrict growth in baby wipes
Baby wipes brands continue to dominate wipes
RECOVERY AND OPPORTUNITIES
Wipes face mounting competition from alcohol gel and cotton
Facial cleansing wipes to bounce back as consumers resume their social lives
COVID-19 drives new opportunities for growth in wipes
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2015-2020
Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for retail tissue surges as consumers spend more time at home during the COVID-19 pandemic
Well-developed category benefits from strong penetration led by toilet paper and paper towels
No competition for IPUSA as Kimberly-Clark suffers from production plant closures
RECOVERY AND OPPORTUNITIES
The future is bright for retail tissue as the category is set to grow following a period of normalisation
Retail tissue set to feel the effects of the sustainability trend in the coming years
E-commerce is on the rise
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2015-2020
Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Away-from-home tissue and hygiene is hit hard by the COVID-19 pandemic as consumption shifts to retail
Demand from health institutions and food processing companies remains strong
IPUSA dominates Away-from-home tissue
RECOVERY AND OPPORTUNITIES
Demand for away-from-home tissue and hygiene will depend upon the epidemiological situation
Travel restrictions will continue to hamper recovery
Despite economic recession, hygiene will become a more important factor than price
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025