Table of Content

Tissue and Hygiene in Australia
Euromonitor International
March 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN AUSTRALIA
EXECUTIVE SUMMARY
Working from home drives growth through retail
Hygiene focuses on older consumers
Australian consumers finally embrace eco-brands
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sanitary protection sees sales decline as consumers investigate alternative period solutions
Tampons in decline as young women stay at home
New entrants create organic growth
PROSPECTS AND OPPORTUNITIES
Educating consumers about – and removing the stigma surrounding – period care
Period undies will become more popular as the technology improves
Potentially positive demographic trends may counter some of the decline
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of nappies/diapers/pants rise as a result of less use of childcare facilities
The pandemic baby boom has not been forthcoming; births in Australia continue to fall
Eco-conscious options emerge, countering the trend towards reusable cloth nappies
PROSPECTS AND OPPORTUNITIES
Performance of nappies/diapers/pants tied to a post-pandemic baby boom
Volume growth set to be stagnant, but Australian parents likely to trade up
The return to childcare is expected to limit growth
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite the pandemic, retail adult incontinence continues to grow
Major players emphasise that consumers need to use the right products
Retail adult incontinence grows as the stigma surrounding incontinence is reduced
PROSPECTS AND OPPORTUNITIES
Growth in retail adult incontinence to be fuelled by the ageing population
Continence care poised to grow as Australian women purchase the correct products
Reusable adult incontinence products provide an eco-friendly alternative
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
RX/REIMBURSEMENT ADULT INCONTINENCE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Only a small proportion of incontinence suffers in Australia are on the Continence Aids Payment Scheme
The Continence Aids Payment Scheme is amended in 2021 to allow for appeals
Pandemic boosts participation in the scheme, as participants delay moving into aged care facilities
PROSPECTS AND OPPORTUNITIES
The National Health Amendment 2021 may have been an improvement, but there are calls to go further
Underlying demographic trends set to drive growth
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026
WIPES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Need to sanitise drives the growth of wipes during the pandemic
In personal wipes, the influence of the pandemic has been mixed
Wipes is a growing side business for brands with household names
PROSPECTS AND OPPORTUNITIES
The end of the pandemic does not mean the end of the boom in general purpose wipes
Neither does it mean the end of the dynamism of home care wipes
Beauty routines will change as Australia goes back to normal
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2016-2021
Table 43 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 45 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 46 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
AFH tissue demand migrates into the home
Fewer opportunities to leave the house mean fewer usage occasions for facial tissues
Who Gives A Crap? and bamboo reinvigorate eco toilet paper
PROSPECTS AND OPPORTUNITIES
Australians? lives might be returning to normal, but retail tissue is not
It may finally be time for eco toilet paper to go mainstream
Will Australia finally embrace the bidet?
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2016-2021
Table 49 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 51 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 52 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for AFH tissue remains lower in the second year of the pandemic
Heightened concerns about hygiene lead to greater demand for AFH paper towels
AFH adult incontinence slows as pandemic delays moves into residential aged care
PROSPECTS AND OPPORTUNITIES
Increase in residential aged care population to drive growth in AFH adult incontinence
Hygiene is key to the growth prospects of AFH paper towels
Horeca returns, but AFH paper tableware will fail to reach the same heights as before
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026