Table of Content

Surface Care in Malaysia
Euromonitor International
February 2022

List Of Contents And Tables

SURFACE CARE IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic boosts demand for home care disinfectants
Multi-purpose cleaners lose momentum
In spite of difficult economic conditions, consumers remain loyal to trusted brands like Dettol
PROSPECTS AND OPPORTUNITIES
Demand will normalise as pandemic threat diminishes
E-commerce will emerge as a significant distribution channel
Affordability will drive strong growth in demand for multi-surface cleaners
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2016-2021
Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Surface Care: % Value 2017-2021
Table 6 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 9 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN MALAYSIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2016-2021
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2016-2021
Table 13 Sales of Home Care by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Home Care: % Value 2017-2021
Table 15 LBN Brand Shares of Home Care: % Value 2018-2021
Table 16 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 17 Distribution of Home Care by Format: % Value 2016-2021
Table 18 Distribution of Home Care by Format and Category: % Value 2021
Table 19 Forecast Sales of Home Care by Category: Value 2021-2026
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources