Table of Content

Surface Care in Hong Kong, China
Euromonitor International
March 2024

List Of Contents And Tables

SURFACE CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Many smaller categories maintain strong growth rates and see new launches
Bathroom cleaners and home care disinfectants drive growth
E-commerce becomes increasingly popular
PROSPECTS AND OPPORTUNITIES
Health habits set to endure post-pandemic
Domestic brands will endeavour to gain more traction in surface care
More products with antibacterial features and those containing baking soda expected over the forecast period
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 9 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2018-2023
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2018-2023
Table 13 Sales of Home Care by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Home Care: % Value 2019-2023
Table 15 LBN Brand Shares of Home Care: % Value 2020-2023
Table 16 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 17 Distribution of Home Care by Format: % Value 2018-2023
Table 18 Distribution of Home Care by Format and Category: % Value 2023
Table 19 Forecast Sales of Home Care by Category: Value 2023-2028
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources