Table of Content

Tissue and Hygiene in the United Arab Emirates
Euromonitor International
March 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Launch of new ultra-thin product ranges in United Arab Emirates
Scented sanitary protection and new pack sizes
Growing availability of antibacterial and odour control ranges
PROSPECTS AND OPPORTUNITIES
Players to continue upgrading product lines
Sustainable options and alternatives
Standard towels expected to maintain leadership while ultra-thin format to witness fastest growth
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Birth rate slows in United Arab Emirates
Innovation in product segmentation – night-time and infused nappies/diapers
Social media marketing and promotional offers
PROSPECTS AND OPPORTUNITIES
Growth of sustainable materials used for nappies/diapers over the forecast period
Innovation and improving product quality over the forecast period
Limited entry of new brands
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moderate/heavy adult incontinence continues to dominate
Retail adult incontinence expands through more absorbent formats
Sales via e-commerce witness significant growth
PROSPECTS AND OPPORTUNITIES
Increasing awareness and addressing taboos to encourage growth
Price promotions and private label to encourage further uptake
Sales via e-commerce to thrive over the forecast period
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Antibacterial wipes to drive sales
Leading players in baby wipes continue to upgrade product quality and diversify the offer
Larger wipes and disinfecting properties
PROSPECTS AND OPPORTUNITIES
Wipes to sustain further growth over the forecast period
Key players to innovate by using natural materials
Innovation will lead to drive value growth
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2016-2021
Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail tissue continues to benefit from the lingering impact of the pandemic
Fine continues to focus on improving quality of its tissue products
Promotional offers drive volume sales for brands of retail tissue
PROSPECTS AND OPPORTUNITIES
Product innovation to drive growth over the forecast period
Competitive pricing expected in attempt to support volumes
E-commerce set to further penetrate retail tissue due to convenience of home delivery
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2016-2021
Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving demand for away-from-home tissue sales following constraints of the pandemic
Tourism boosts growth of away-from-home tissue
PROSPECTS AND OPPORTUNITIES
Away-from-home tissue to be main growth driver over the forecast period
Consumer foodservice to remain the strongest channel for AFH
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026