Table of Content

Tissue and Hygiene in Indonesia
Euromonitor International
March 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN INDONESIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
Value growth fuelled by increasing consumer sophistication
Competitive landscape
Retailers continue to offer discounts and special promotions to increase purchase
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail current value growth accelerates as the economy recovers
Uni-Charm, Kao and Softex Indonesia continue to dominate the competitive landscape
New product launches spark consumer interest
PROSPECTS AND OPPORTUNITIES
Sanitary protection has further potential for expansion in rural and remote areas
Standard towels continue to dominate the category although slim/thin/ultra-thin towels are on the rise
Sustainability becomes a priority amid waste concerns
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rapid recovery for nappies/diapers/pants as consumer disposable incomes increase
Disposable pants on the rise as consumers favour convenience
While Uni-Charm continues to lead, Softex inches closer
PROSPECTS AND OPPORTUNITIES
Positive growth expected over the forecast period as parents favour convenience
The future is bright for disposable pants as manufacturers continue to launch new products
Leading players ramp up marketing activities to create brand awareness
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail adult incontinence records double-digit growth, supported by the country’s ageing population
Players battle the social stigma around adult incontinence as products become more widely available
Leading players continue to invest in product development and marketing
PROSPECTS AND OPPORTUNITIES
Strong growth ahead as the category continues to expand in Indonesia
A rise in disposable incomes will support demand for convenience
Moderate/heavy adult incontinence will continue to lead the category
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Personal wipes remains the only significant presence in wipes
Indonesian parents splash out on baby wipes as premiumisation adds value to baby wipes
2021 sees new brands emerge
PROSPECTS AND OPPORTUNITIES
Category has plenty of room for further growth
Urban living and hectic schedules to increase demand for wipes
Competition set to intensify as companies innovate
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2016-2021
Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Steady population growth and urbanisation drive growth, while rising production costs lead to price increases
Modern retail outlets remain the main channel for retail tissue distribution
Graha Kerindo Utama PT, with its popular brands Tessa and Multi, retains leadership
PROSPECTS AND OPPORTUNITIES
The future looks bright for retail tissue as the category continues to grow
Economic recovery will speed growth in the coming years
Unit price rises ahead as raw materials become more expensive
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2016-2021
Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Away-from-home tissue sales increase as life returns to normal
Healthcare expansion spurs growth in away-from-home adult incontinence
Away-from-home toilet paper continues to dominate the product area
PROSPECTS AND OPPORTUNITIES
Increasing number of healthcare institutions and horeca establishments will fuel growth of away-from-home tissue and hygiene products sales
Growing production costs will present a challenge
Asia Pulp & Paper Co will remain the dominant player
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026