Table of Content

Tissue and Hygiene in Bolivia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Sanitary protection continues to see strong growth in current value terms in 2020
Nosotras consolidates its dominant position ahead of Kotex
Sales boosted by an increase in female workforce and independence
RECOVERY AND OPPORTUNITIES
Growth in sanitary protection will be driven by sales of lower-priced brands and formats in the years ahead
Focus will be on improving women’s quality of life via menstrual hygiene programmes
Greater participation in the workforce will boost sales of products that align with active lifestyles
CATEGORY DATA
Table 18 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
More time at home during lockdown limits growth in nappies, diapers and pants in 2020
Kimberly leverages its widespread distribution network and broad portfolio to dominate sales
Competitors face competition from economy brands and illegal trade
RECOVERY AND OPPORTUNITIES
Value for money will remain the priority for consumers with limited budgets
Sustainability concerns will continue to grow, leading to an increase in cloth and organic diapers
Impact of pandemic likely to be small, as products in this category are seen as essential
CATEGORY DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Retail adult incontinence sees a slowdown in growth in 2020 as key consumers are less inclined to use alternative shopping channels
Kimberly Bolivia continues to dominate sales in 2020 with its popular Plenitud brand
Demand limited by cultural constraints and high price sensitivity
RECOVERY AND OPPORTUNITIES
Strong growth expected in the coming years as the adult population grows
Increased visibility and range will dispel taboos around adult incontinence in the future and propel growth
Scope for growth in a relatively immature category
CATEGORY DATA
Table 30 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Complex socioeconomic factors converge to hamper growth in wipes in 2020
Kimberly Bolivia continues to dominate wipes thanks to the strength of its Huggies brand
Non-essential profile of facial wipes and moist toilet wipes leads to decline in 2020
RECOVERY AND OPPORTUNITIES
Wipes will benefit from higher than average birth rates and greater penetration in rural areas
Rising focus on hygiene offers scope for growth, but this may be offset by sustainability concerns
Illegal sales of wipes will continue as consumers prioritise affordability in the future
CATEGORY DATA
Table 36 Retail Sales of Wipes by Category: Value 2015-2020
Table 37 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 39 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 40 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Retail tissue benefits from greater at-home consumption during lockdown
Copelme maintains the lead in retail tissue thanks to its successful Nacional brand and undisrupted supply networks
Sales boosted by improving hygiene awareness and conditions
RECOVERY AND OPPORTUNITIES
Toilet paper will benefit from improvements in sanitation in general
Sustainability concerns offer opportunities for growth in a mature category
Economic outlook favours domestic players over imported brands
CATEGORY DATA
Table 42 Retail Sales of Tissue by Category: Value 2015-2020
Table 43 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 46 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Companies adapt to lockdown constraints by refocusing production and delivery
Extensive product offering ensures Kimberly remains in pole position
Despite short-term constraints in 2020, public institutions represent important sales opportunities
RECOVERY AND OPPORTUNITIES
Speedy recovery expected, but the category faces challenges in the short to medium term
More stringent hygiene practices will become the norm within public places
Sustainability concerns offer scope for growth in away-from-home tissue and hygiene
CATEGORY DATA
Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025