Table of Content

Soft Drinks in Uruguay
Euromonitor International
December 2022

List Of Contents And Tables

SOFT DRINKS IN URUGUAY
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
New carbonates emerge by market innovation and price discount
Health and wellbeing slows down carbonates consumption
Performance of b-brands is expected to weaken amid price competition from multinationals
PROSPECTS AND OPPORTUNITIES
Reduced sugar carbonates to spearhead growth in the coming years
On-trade sales to see a recovery to pre-pandemic levels
B-brands and private labels to gain further share as consumers economise
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
100% juice makes strong progress as consumers seek healthier natural juices
Health-conscious consumers switch to reduced sugar variants
Montevideo Refrescos invests in Cepita Del Valle range
PROSPECTS AND OPPORTUNITIES
Desire for a healthy diet may expand juice consumption
Fruited-herbal mixed juices will drive further growth
Juice drinks and larger packaging could benefit from lower prices in the coming years
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness attracts new consumers into bottled water
Increasing investment in product innovation in bottled water
Foodservice sales revitalised after COVID-19 home seclusion
PROSPECTS AND OPPORTUNITIES
Bottled water faces strong growth prospects driven by health and wellbeing concerns
Installation of tap water filters across Uruguay may impede bottled water category
Home delivery and family packs will remain popular as consumers economise
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumption recovers faster than expected driven by health concerns
Reopening of sports clubs and gyms helps sports drinks recovery
F?bricas Nacionales de Cerveza continues to lead with Gatorade in 2022
PROSPECTS AND OPPORTUNITIES
Sports drinks faces dynamic growth in forthcoming period
Reduced sugar sports drinks is forecast to grow at faster pace
Price provides a disadvantage for sports drinks’ growth in the coming years
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
New daily consumption habits fuel new energy drinks occasions
Strong Monster performance driven by product innovation and heavy advertising
Rising consumer health awareness fuelling interest in low calorie options
PROSPECTS AND OPPORTUNITIES
Energy drinks is forecast to show upbeat growth driven by the expansion of consumer base
Innovative marketing helps fuel interest in energy drinks
Better-for-you energy drinks and plant-based energy drinks could emerge
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Concentrates volume sales sluggish due to the rise of contraband
Liquid concentrates remain with a niche profile due to lack of innovation
Mondelez Uruguay loses ground to local value-priced brands
PROSPECTS AND OPPORTUNITIES
Rebound in concentrates possible if Uruguayan government tackles counterfeit products
Manufacturers must cater to changing needs of health-conscious consumers
Product innovation such as plant-based may fuel further growth in concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 100 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales to rebound as consumption remains weak due to the low popularity of RTD tea
RTD tea consumption remains underdeveloped with a premium positioning
Arizona imported from USA remains the leader
PROSPECTS AND OPPORTUNITIES
Sales are expected to grow driven by premium brand positioning
Increasing health and wellness trend may attract new consumers
Functional properties of tea may stimulate consumer interest
CATEGORY DATA
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 116 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN URUGUAY
2022 DEVELOPMENTS