Table of Content

Jeans in Taiwan
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Interest in jeans boosted by casualwear trend
Growing focus on quality and comfort rather than price
Introduction of new innovative styles boosts interest in jeans
COMPETITIVE LANDSCAPE
Levi’s remains in pole position due to international reputation for quality
Demand for standard jeans boosted by fast fashion trend
Premium ranges seeing growing competition from cheaper alternatives
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Demand boosted by steady economic growth and rise in tourism
Sportswear benefits from shift towards casual fashion
Fast fashion brands continue to expand throughout country
Rising demand for convenience fuels e-commerce sales
Rising disposable incomes to boost overall apparel and footwear sales
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources