Table of Content

Away-From-Home Tissue and Hygiene in Ecuador
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Increasing emphasis on hygiene boosts away-from-home tissue sales
AFH clients look beyond price, while smaller businesses look to retail
Multinationals dominate away-from-home tissue and hygiene
2020 AND BEYOND
COVID-19 impact
Affected products within away-from-home tissue and hygiene
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Challenging economic conditions increase consumer price-sensitivity
Multinational leaders face intensifying pricing competition
Retail set to recover, while away-from-home continues to struggle
MARKET INDICATORS
Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources