Table of Content

Apparel and Footwear in Hong Kong, China
Euromonitor International
January 2022

List Of Contents And Tables

APPAREL AND FOOTWEAR IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Blurring the line between categories creates opportunities to expand portfolios
Improving demand for women’s underwear due to further time spent at home
Experimental collaborations to capture new customer segments and enhance brand equity
PROSPECTS AND OPPORTUNITIES
Localisation and expansion in product offer to capture local purchasing power
Luxury players to see slow recovery to pre-pandemic levels with uncertain tourist flows and increasing focus on local consumers
Women’s underwear expected to focus on innovative product development
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2016-2021
Table 14 Sales of Womenswear by Category: Value 2016-2021
Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 19 NBO Company Shares of Women’s Nightwear: % Value 2017-2021
Table 20 LBN Brand Shares of Women’s Nightwear: % Value 2018-2021
Table 21 NBO Company Shares of Women’s Outerwear: % Value 2017-2021
Table 22 LBN Brand Shares of Women’s Outerwear: % Value 2018-2021
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
Table 25 NBO Company Shares of Women’s Underwear: % Value 2017-2021
Table 26 LBN Brand Shares of Women’s Underwear: % Value 2018-2021
Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for formal wear remains sluggish despite marginal improvement
Accelerated recovery for fast fashion
Unisex appeal to expand audience and increase SKU efficiency
PROSPECTS AND OPPORTUNITIES
Seasonal categories expected to bounce back in 2023
Redefinition of formal wear as casualisation of workplace attire expected to be a permanent shift
Independent brands with unique items or bespoke services expected to thrive
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2016-2021
Table 32 Sales of Menswear by Category: Value 2016-2021
Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of Menswear: % Value 2017-2021
Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Childrenswear remains resilient but luxury segment struggles to recover
Growing consumer appetite to shop online with brands offering aggressive discounting
Frequent collaborations and constant assortment refreshment cater to high replacement rates
PROSPECTS AND OPPORTUNITIES
Optimistic outlook despite lower birth rates and uncertain border reopening
Second-hand childrenswear gains attention from local consumers
Mini-me capsule collections to create “Family Look” in order to drive business
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2016-2021
Table 50 Sales of Childrenswear by Category: Value 2016-2021
Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021
Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021
Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021
Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026
Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Accelerated growth by sportswear post-pandemic
Sportswear players in collaboration with designers and apparel brands to enhance brand equity
Continuous focus on sustainability with localised efforts to enhance competitiveness
PROSPECTS AND OPPORTUNITIES
Increasing fragmentation as fashion and lingerie brands move into sportswear
Sportswear brands to elevate their offering and positioning to move into luxury segment
Increasing functionality with a focus on female tech to lower barriers to sports participation
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2016-2021
Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Sportswear: % Value 2017-2021
Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021
Table 63 Distribution of Sportswear by Format: % Value 2016-2021
Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
JEANS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Focus on comfort and style while fast fashion players capture share
Collaborations to engage with wider audience
Specialists emphasise Japanese elements and tailoring to enhance brand equity
PROSPECTS AND OPPORTUNITIES
Jeans specialists to address “new normal” by re-establishing brand image
Offline stores remain important for finding perfect jeans fit
Localisation to enhance local brand image and capture sales
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2016-2021
Table 67 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 68 Sales of Jeans by Category: % Value Growth 2016-2021
Table 69 Sales of Men’s Jeans by Category: Volume 2016-2021
Table 70 Sales of Men’s Jeans by Category: Value 2016-2021
Table 71 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
Table 72 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
Table 73 Sales of Jeans by Category: Value 2016-2021
Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021
Table 75 Sales of Women’s Jeans by Category: Value 2016-2021
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Jeans: % Value 2017-2021
Table 79 LBN Brand Shares of Jeans: % Value 2018-2021
Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 81 Forecast Sales of Jeans by Category: Value 2021-2026
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
HOSIERY IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sportswear brands capture share due to performance non-sheer hosiery
Sheer hosiery experiences slower recovery due to limited usage occasions
Focus on fashion for non-performance non-sheer hosiery
PROSPECTS AND OPPORTUNITIES
Prices for non-sheer hosiery to become increasingly polarised
Sheer hosiery to focus on design
Unisex and one-size-fits-all for hosiery to maximise SKU efficiency
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2016-2021
Table 93 Sales of Hosiery by Category: Value 2016-2021
Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021
Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021
Table 96 NBO Company Shares of Hosiery: % Value 2017-2021
Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021
Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026
Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal recovery for belts and scarves, especially for luxury players
Sluggish performance for ties and gloves
Demand for face masks remains high in 2021
PROSPECTS AND OPPORTUNITIES
Gloves and hats/caps to bounce back when travel becomes possible
Demand for face masks to drop drastically over the forecast period
Ties struggles to return to pre-pandemic levels with casualisation of dress codes
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021
Table 103 Sales of Apparel Accessories by Category: Value 2016-2021
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sportswear brands see improving growth, while luxury brands struggle to recover
Sustainability is not determining factor in consumers’ decision-making process
Collaborations to widen consumer base and enhance brand equity
PROSPECTS AND OPPORTUNITIES
Physical stores will remain important for fitting purposes
Luxury players to see slow recovery despite return of international tourists
Sneakers to become to go-to product to develop, leading to increasing fragmentation
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2016-2021
Table 113 Sales of Footwear by Category: Value 2016-2021
Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021
Table 115 Sales of Footwear by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Footwear: % Value 2017-2021
Table 117 LBN Brand Shares of Footwear: % Value 2018-2021
Table 118 Distribution of Footwear by Format: % Value 2016-2021
Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026
Table 120 Forecast Sales of Footwear by Category: Value 2021-2026
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026