Table of Content

Wipes in Latvia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Personal wipes driven by convenience see decreased interest as consumers spend more time at home
Baby wipes hold highest category shares while moist toilet wipes demonstrate the most dynamic performance in 2020
Johnson & Johnson remains top player due to limited competition for its Carefree brand
RECOVERY AND OPPORTUNITIES
Wipes set for strong recovery as consumers return to active lifestyles
Everyday wipes to resume popularity as travel restrictions are relaxed
No significant entries expected, although growing awareness of environment could offer opportunities
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2015-2020
Table 2 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 5 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources