Table of Content

Tissue and Hygiene in Macedonia
Euromonitor International
April 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Political and Economic Woes Continue, But Fail To Disrupt Growth
Conflicting Trends Have Different Impacts on the Performance of Tissue and Hygiene
International Companies Dominate Retail Tissue and Hygiene
Modern Grocery Retailers Holds the Highest Share of Distribution
Growth Is Set To Continue Over the Forecast Period, Despite Saturation
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Government Funding for Healthcare Boosts Growth
Afh Tissue Continues To Outperform Afh Hygiene
Economising Prevails in Both the Public Channel and Amongst Businesses
Competitive Landscape
A High Level of Fragmentation Within Afh Tissue and Hygiene
International Companies Are Dominant Within Afh Tissue and Hygiene
Afh Tissue and Hygiene in the Public Channel Is Subject To Public Procurement
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Retail Adult Incontinence Recovers in 2018, Following A Double-digit Decline
Economising Continues, Limiting the Growth of Retail Adult Incontinence
Moderate/heavy Retail Adult Incontinence Sees the Fastest Growth
Competitive Landscape
Domestic Company Maksi Leads Retail Adult Incontinence
Mega Disposables Ranks Second
Retail Adult Incontinence Is Highly Concentrated
Category Data
Table 25 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Stagnant Demographics Negatively Impact Nappies/diapers/pants
Junior Nappies/diapers/pants Sees the Least Decline
Disposable Pants Remains Negligible
Competitive Landscape
the Procter & Gamble Co Leads Nappies/diapers/pants
Mega Disposables Ranks Second
International Companies and Brands Dominate Nappies/diapers/pants
Category Data
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Negative Demographics and Saturation Lead To Very Modest Growth
Slim/thin/ultra-thin Towels With Wings Sees the Strongest Sales in 2018
Tampons Continues To Lose Share
Competitive Landscape
the Procter & Gamble Co Maintains Its Strong Lead
Mega Disposables Ranks Second, But Suffers A Value Share Decline
International Companies Dominate in 2018
Category Data
Table 37 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience Drives the Growth of Wipes, But Demographics Limit Growth
the Slow Growth of Baby Wipes Limits the Growth of Personal Wipes
Home Care Wipes and Floor Cleaning Systems Achieves the Fastest Growth
Competitive Landscape
Mega Disposables Leads Wipes in 2018
Freudenberg Haushaltsprodukte Leads Home Care Wipes
Wipes Is the Exclusive Domain of International Companies
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2013-2018
Table 44 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 47 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Despite Limited Purchasing Power, the Premiumisation of Retail Tissue Continues
Frequent Price and Volume Promotions Make Retail Tissue Products Affordable
Saturation and Population Stagnation To Limit the Future Growth of Retail Tissue
Competitive Landscape
Paloma Increases Its Share, Maintaining A Healthy Lead in Retail Tissue
Serbian Company Dreniknd Ranks Second
International Companies Dominate Retail Tissue
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2013-2018
Table 50 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 53 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023