Table of Content

Soft Drinks in Tunisia
Euromonitor International
December 2022

List Of Contents And Tables

SOFT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shortage of sugar disrupts the production of carbonates
Good performances of low and reduced sugar carbonates
Strong price growth
PROSPECTS AND OPPORTUNITIES
Volume stagnation over the forecast period
Pepsi expected soon in Tunisia
Prices will continue to increase
CATEGORY DATA
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 31 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 32 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
JUICE IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Juice volume sales continue to decline
Smuggled products widely present in the Tunisian market
Attractive market for international players
PROSPECTS AND OPPORTUNITIES
Reconstituted 100% juice to see positive performance over the forecast period
Smaller packaging will be the key to the forecast period
D?lice set maintain lead during the forecast period
CATEGORY DATA
Table 43 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 44 Off-trade Sales of Juice by Category: Value 2017-2022
Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 46 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 49 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 50 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 52 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deceleration of volume growth in 2022
Significant unit price growth in 2022
Leaders see share growth
PROSPECTS AND OPPORTUNITIES
Rise in demand expected
Eau d?lice competing with category leaders
Prices will continue to increase during the forecast period
CATEGORY DATA
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 56 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN TUNISIA
2022 DEVELOPMENTS
Limited availability and near zero visibility translate to negligible sales
PROSPECTS AND OPPORTUNITIES
Gradual entry expected as sports nutrition becomes a more popular topic
ENERGY DRINKS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A significant presence in the parallel market
On-trade volume decline in 2022
Hell: the new energy drink
PROSPECTS AND OPPORTUNITIES
Parallel market set to be the main threat over the forecast period
Potential for further development of domestic brands
Price will continue to rise
CATEGORY DATA
Table 67 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 68 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Powder concentrates sees volume sales continue to fall
International player Monin building a premium presence
Domestic brands struggle to build volumes
PROSPECTS AND OPPORTUNITIES
Powder concentrates: an endangered category
Cocktail craze attracts international players
Tunisian brands: a blurry situation over the forecast period
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 80 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 87 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 89 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 90 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A new product launched in 2022
A niche category appreciated by a limited number of consumers
Presence of illegal market in RTD tea
PROSPECTS AND OPPORTUNITIES
RTD tea is a growing niche in Tunisia
A total absence of local players
Lipton RTD tea from the legal to the illegal market
CATEGORY DATA
Table 95 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 96 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD coffee enters the mainstream, though COVID-19 crisis stalls progress
Starbucks RTD coffee, the new player in the Tunisian market
A niche market targeting upper incomes consumers
PROSPECTS AND OPPORTUNITIES
A niche category with positive growth expected
The entry of new international players is likely over the forecast period