Table of Content

Sanitary Protection in Pakistan
Euromonitor International
June 2022

List Of Contents And Tables

SANITARY PROTECTION IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sanitary towels continues to record significant growth in cities in 2021
International players dominate sanitary protection due to strong distribution and marketing
Procter & Gamble continues to lead the market with its flagship brand, Always
PROSPECTS AND OPPORTUNITIES
A huge untapped market promises tremendous growth potential
New domestic brands expected to emerge over the forecast period
Small independent grocers to grow as a significant distribution channel
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
TISSUE AND HYGIENE IN PAKISTAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources