Table of Content

Away-From-Home Tissue and Hygiene in Sweden
Euromonitor International
March 2024

List Of Contents And Tables

AWAY-FROM-HOME TISSUE AND HYGIENE IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher unit prices seen given the ongoing inflationary context
Rebound for away from home tissue and hygiene as consumer priorities shift from the home to away-from-home
Hygiene focus maintained in the aftermath of the pandemic
PROSPECTS AND OPPORTUNITIES
Uncertain outlook as inflation reduces consumer spending in AFH outlets
Basic need to socialise provides a boost to slowing sales of AFH tissue and hygiene over the forecast period
Use of technology expands over the forecast period through digitalisation
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN SWEDEN
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2018-2023
Table 9 Infant Population 2018-2023
Table 10 Female Population by Age 2018-2023
Table 11 Total Population by Age 2018-2023
Table 12 Households 2018-2023
Table 13 Forecast Infant Population 2023-2028
Table 14 Forecast Female Population by Age 2023-2028
Table 15 Forecast Total Population by Age 2023-2028
Table 16 Forecast Households 2023-2028
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources