Table of Content

Tissue and Hygiene in Mexico
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
CHART 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
The essential nature of the product boosts growth, as players focus on deals and discounts
Multinationals lead, as launches offer consumer new designs and aromas
Sanitary protection users continue to grow, while brands look for new opportunities
RECOVERY AND OPPORTUNITIES
The economic recession leads players to continue offering deals and discounts
Competitive products remain niche; however, price-sensitivity boosts sales
The rise of private label and economy brands attracts price-sensitive consumers
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price-sensitivity increases sales for economy offerings during 2020
Product developments focus on eco-friendly offerings and low price-points
Competition intensifies as e-commerce sales increase during COVID-19
RECOVERY AND OPPORTUNITIES
Rising birth rates due to COVID-19 leads to strong sales across the forecast period
Players release deals and promotions to boost brand loyalty during a price-sensitive time
Innovations focus on added-value offerings, with interest in sustainability rising
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales are driven by stockpiling and the normalisation of retail adult incontinence products
Essity retains its lead, launching innovative products and a range of offerings
Deals and discounts boost sales, as e-commerce records a rise in growth
RECOVERY AND OPPORTUNITIES
Growth is driven by innovation, offerings for men and growing shelf space
The ageing population will continue to drive growth across the forecast period
New players enter the landscape as private label offerings become more visible
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling boosts sales, as general purpose wipes benefit from heightened interest in hygiene
New product developments focus on antibacterial properties during COVID-19
Growing hygiene and health awareness drives growth within wipes
RECOVERY AND OPPORTUNITIES
New product developments focus on health, hygiene and sanitation
Baby wipes remain dominant, as development is boosted by the focus on hygiene
Products launched in 2020 exit the landscape over the forecast period
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2015-2020
Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Growth is driven by stockpiling, and consumers heightened interest in health and hygiene
As financial insecurity grows, price remains key for the purchasing decision
Product launches focus on scents, colours and softness during 2020
RECOVERY AND OPPORTUNITY
Ongoing hygiene concerns and working from home boost growth
Private label gains ground, as brands compete through ongoing innovation
Product innovations focus on convenience, scents and eco-friendly concepts
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2015-2020
Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The lockdown and ongoing restrictions lead to a decline in sales
Players redirect budgets to purchase antibacterial gel, wipes and thermometers
Ongoing consumer restrictions in foodservice limits growth for AFH tissue
RECOVERY AND OPPORTUNITIES
Ongoing restrictions hamper sales for AFH tissues during 2021
Cost-savings limits the sales of away-from-home tissue products
Toilet paper remains the key category while the ageing population supports sales of adult incontinence
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025