Table of Content

Tissue and Hygiene in Croatia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Demographic factors continue to influence sales with COVID-19 having a limited impact on sanitary protection
Sanitary protection benefits from being an affordable alternative to adult incontinence
Menstrual cups remains a niche area despite strong potential
RECOVERY AND OPPORTUNITIES
A shrinking female population remains a significant threat to growth
COVID-19 unlikely to significantly influence long-term sales
Price competition expected to intensify as consumers feel the pinch
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Falling birth rate having a bigger impact on volume sales than COVID-19
Pampers suffers a setback as consumers forced to economise
E-commerce sees huge gains as consumers look for a safer way of shopping
RECOVERY AND OPPORTUNITIES
Birth rate set to continue falling putting further pressure on volume sales
Croatia’s economic prospects likely to determine the future of nappies/diapers/pants
E-commerce set for further growth as consumers look for greater convenience
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has a limited impact with other factors behind the ongoing decline in sales
Some consumers seek out more affordable options
Essity launches new range in modern grocery retailers
RECOVERY AND OPPORTUNITIES
Bleak outlook for retail adult incontinence
Economic pressures could force the government to reduce its investment in Rx/reimbursement adult incontinence
Distribution expected to expand off the back of new launch
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Government policy on Rx/reimbursement products remains unchanged in the face of COVID-19
Tena Plus pants now covered by Rx/reimbursement
RECOVERY AND OPPORTUNITIES
Awareness and acceptance key to growth
Affordability of Rx/reimbursement products should attract more users
CATEGORY DATA
Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Personal wipes benefit from multipurpose usage as COVID-19 drives an increased focus on hygiene
Cosmetic wipes suffers losses due to economic and COVID-19-related challenges
Baby wipes cleans up as consumers stockpile baby products
RECOVERY AND OPPORTUNITIES
Personal wipes set for bright future as a convenient way to help maintain good hygiene
Price is king as incomes become stretched
E-commerce set for stronger role thanks to the convenience it affords
CATEGORY DATA
Table 41 Retail Sales of Wipes by Category: Value 2015-2020
Table 42 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 44 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 45 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Panic buying boosts sales of retail tissue
Home seclusion creates increased demand
Demand for private label soars as incomes are squeezed
RECOVERY AND OPPORTUNITIES
Retail tissue set to continue benefiting from home working arrangements and focus on good hygiene practices
Economic pressures expected to influence sales over the forecast period
Hygiene, design and the environment all growing considerations in retail tissue
CATEGORY DATA
Table 47 Retail Sales of Tissue by Category: Value 2015-2020
Table 48 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 50 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 51 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
AFH tissue sales plummet due to COVID-19 measures
Sales of AFH hygiene remain steady
Horeca operators eye cost-saving measures
RECOVERY AND OPPORTUNITIES
Lifting of COVID-19 restrictions key to the recovery of AFH tissue
AFH hygiene set to benefit from ageing population
Investment in tourism set to continue boosting sales of AFH tissue
CATEGORY DATA
Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025