Table of Content

Tissue and Hygiene in Azerbaijan
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Tampons registers value decline, due to more time spent at home
Mazarina and Procter & Gamble battle it out for supremacy in sanitary protection
Slower sales dynamics a sign of a maturing product area
RECOVERY AND OPPORTUNITIES
Steady growth over forecast period
Tampons remains the most dynamic sanitary protection product
Towels still largest product area
CATEGORY DATA
Table 18 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling early in lockdown
Local and international players via for the leadership in nappies/diapers/pants
Low per capita consumption raises the prospect of strong growth
RECOVERY AND OPPORTUNITIES
Steady growth over forecast period
Standard nappies/diapers remains the largest product area in nappies/diapers/pants
Standard nappies/diapers will withstand economic uncertainty
CATEGORY DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Focus on elderly care due to COVID-19 increases volume sales
International players and imported products completely dominate sales
Moderate/heavy adult incontinence remains dominant
RECOVERY AND OPPORTUNITIES
Increased awareness of products drives value sales
Lingering taboos about adult incontinence continue to place limits on growth
Proportion of elderly population grows, driving value sales
CATEGORY DATA
Table 30 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
General purpose wipes used to clean surfaces doe to COVID-19
A wide variety of products available in wipes as international brands dominate sales
Overall sales of wipes remain dominated by personal care wipes
RECOVERY AND OPPORTUNITIES
General purpose wipes register healthy value growth
More specific types of wipes gain ground as consumers seek to specialise
Baby wipes continue to drive value growth
CATEGORY DATA
Table 36 Retail Sales of Wipes by Category: Value 2015-2020
Table 37 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 39 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 40 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling to toilet paper leads to healthy value sales
Local and Turkish manufacturers dominate
Retail tissue remains in a developmental phase, continues to record strong growth
RECOVERY AND OPPORTUNITIES
Healthy value growth over forecast period
Traditional grocery retailers continues to dominate distribution
Increased use of retail tissue in 2020 will have positive influence over forecast period
CATEGORY DATA
Table 42 Retail Sales of Tissue by Category: Value 2015-2020
Table 43 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 46 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Away-from-home tissue suffers huge hit as foodservice closed for parts of 2020
No stand-out player in away-from-home tissue and hygiene
AFH adult incontinence continues to develop at a moderate pace
RECOVERY AND OPPORTUNITIES
Once COVID-19 under control, product area will return to growth
Toilet paper, paper towels and napkins among the most demanded AFH products
Future is uncertain
CATEGORY DATA
Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025