Table of Content

Tissue and Hygiene in Argentina
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Sanitary protection mainly linked to out-of-home activities fares worse during lockdown
Erosion of taboos continues to drive interest in category
Environmental concerns increase amongst younger consumers
RECOVERY AND OPPORTUNITIES
Increasing importance of hygiene will sustain demand for sanitary protection
Brands need to adapt marketing to different age groups
Pantyliners and tampons offer further room for expansion
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales peak in March but see strong declining trend over most of 2020
Multinationals control the category
Greater polarisation seen in market not as evident in nappies/diapers/pants with low presence of private label
RECOVERY AND OPPORTUNITIES
Declining birth rates will have greater influence over category’s forecast than increasing hygiene awareness
E-commerce and specialist stores to play a key role in category’s development
Growth opportunity for reusable nappies/diapers
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mixed results with moderate/heavy incontinence recording stronger demand due to home seclusion of elderly
Erosion of taboos and increasing consumer awareness shape the category
Kimberly-Clark retains convincing leadership, benefiting from local production
RECOVERY AND OPPORTUNITIES
Ageing population, hygiene awareness and further erosion of taboos will shape category’s future performance
E-commerce set to play increasingly important role in expanding consumer base
Imported brands have potential to lose ground to local names due to increasing price sensitivity
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
2020 IMPACT
PAMI provides RX/reimbursement adult incontinence
Ageing population will place public finances under pressure
KEY DATA FINDINGS
2020 IMPACT
Increasing focus on hygiene drives demand for all purpose cleaning and general purpose wipes with antibacterial attributes in 2020
Home seclusion trend reduces demand for a number of formats including dominant baby wipes
Baby wipes brands lead overall category
RECOVERY AND OPPORTUNITIES
Greater focus on hygiene and disinfecting amongst consumers to drive further demand for general purpose and all purpose cleaning wipes
Wipes to face competition from cheaper alternatives
More positive prospects for facial cleansing wipes
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2015-2020
Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend triggers greater demand for retail tissue
High penetration rate of retail tissue in Argentina
Leader La Papelera del Plata offers wide range of brands for Empresas but private label gains ground
RECOVERY AND OPPORTUNITIES
Despite gradual return to normalisation, demand for retail tissue will remain above pre-pandemic levels over forecast period
Low prices and private label likely to maintain demand
Sustainability versus price
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2015-2020
Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and lockdown have drastic impact on demand for away-from-home tissue in 2020
Stable demand for AFH adult incontinence from hospitals/healthcare
AFH tissue through industry experiences lower declines after short stoppage during initial lockdown
RECOVERY AND OPPORTUNITIES
Away-from-home tissue predicted to partially recover but will struggle to return to pre-pandemic levels
Interleaf likely to gain further share from rolls, reducing contact
Traditional leaders face competition
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025