Table of Content

Soft Drinks in the Netherlands
Euromonitor International
November 2022

List Of Contents And Tables

SOFT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in the Netherlands
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade volume sales under pressure as prices rise, with regular variants seeing a much worse performance than their reduced sugar alternatives
Tonic water/mixers/other bitters outperform other carbonates
No major launch for leader Coca-Cola as it invests instead in promotion activities
PROSPECTS AND OPPORTUNITIES
Total volume to see limited prospects, leading manufacturers to focus on value growth
Reduced sugar carbonates growth will largely compensate for loss in regular carbonates
E-commerce will see further growth as consumers turn to home delivery for heavy items and convenience
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Juice sees decline in off-trade volume sales as influence of pandemic fades and prices increase
Juice drinks under pressure as parents look for cheaper and healthier alternatives
Riedel remains the leading player in juice thanks to its wide brand portfolio and regularly launches
PROSPECTS AND OPPORTUNITIES
Minor growth for very mature category expected
Quality and high sugar content will create a decline in reconstituted 100% juice and nectars
Riedel will remain dominant thanks to expected innovations and premium offerings
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minor decline in total volume sales for bottled water as rise of on-trade balances the decline of off-trade
Growth of carbonated bottled water slows due to competition from sparkling water systems
Trends towards cheaper and sustainable options influence player success
PROSPECTS AND OPPORTUNITIES
Modest growth projected for total bottled water as prices drop but environmental concerns remain
Competition from other soft drinks categories will limit growth of flavoured bottled water
Vrumona and Coca-Cola not expected to be successful in flavoured bottled water
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery of sports drinks volume sales hampered by concerns over sugar content
Manufacturers aim to add value by communicating hydration properties
United Soft Drinks maintains lead through active promotion and marketing strategies
PROSPECTS AND OPPORTUNITIES
Strong competition and concerns over high sugar content will negatively impact development of sports drinks
On-trade volume sales will recover in the post-pandemic landscape before re-entering a declining trend
Coca-Cola Enterprises is unlikely to invest in sports drinks after failed attempt with Aquarius range
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Total volume sales remain stable as sales shift from off-trade to on-trade
Inflation and recovery of on-the-go consumption boosts value sales
Vrumona enters the category with its Rockstar Energy brand
PROSPECTS AND OPPORTUNITIES
Volume of energy drinks will reach its ceiling due to category maturity
Dutch government might introduce legislation to control energy drinks consumption by teenagers
Vrumona is positioned to seriously challenge Red Bull with reduced sugar offerings
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sharp increase average unit price leads to decline in volume and boost in value
HJ Heinz BV leads the way, but is struggling to hold its share due to price hikes
Riedel launches concentrates variants of its DubbelFrisss and Taksi brands
PROSPECTS AND OPPORTUNITIES
Modest decline due to strong competition other soft drinks categories
High sugar content will deter parents from buying concentrates for their children
HJ Heinz expected to remain leader despite strong efforts from Riedel
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Still RTD tea drives volume growth thanks to healthy image and continued investment from major players
Carbonated RTD tea under pressure, but kombucha performs well
Coca-Cola Enterprises launches Fuze Tea No Sugar to capitalise on the health trend
PROSPECTS AND OPPORTUNITIES
RTD tea will see further but slower growth as it becomes a mainstream soft drink
Zero sugar options will be the main driver of growth in reduced sugar RTD tea
Positive outlook for carbonated RTD tea thanks to the rise of healthier immune-boosting options such as kombucha
CATEGORY DATA
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 115 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit growth for RTD coffee thanks to its indulgence and functional qualities
As RTD coffee popularity grows, so does the variety of flavours on offer
Arla leads the way thanks to the success of its Starbucks brand
PROSPECTS AND OPPORTUNITIES
RTD coffee to maintain positive prospects, though high calorie count could pose problems in the future
Strong growth potential RTD coffee might attract new players
Arla will lead the category thanks to partnership with strong Starbucks brand
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 128 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
ASIAN SPECIALITY DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Asian speciality drinks have minimal presence and decline further in 2022
Limited brand activity led by Mogu Mogu by Real Tropical Food
Category reliant on specific consumer groups
PROSPECTS AND OPPORTUNITIES
Unexciting prospects for Asian speciality drinks over the forecast period
Potential comes from consumer demand for novel and interesting flavours
Supermarket chains adapt their product ranges to cater to an increasingly diverse audience
CATEGORY DATA
Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027