Table of Content

Menswear in Brazil
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Men’s conservative consumption sees sales concentrated in a few categories
Father’s day is the most important period for menswear
Menswear is expected to see stronger growth in the forecast period
COMPETITIVE LANDSCAPE
Widely available innovations concentrated among menswear-focused players
Disruptive products are handcrafted and limited to smaller brands
Biggest mass retailers bring different approaches to menswear
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2014-2019
Table 2 Sales of Menswear by Category: Value 2014-2019
Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Menswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Menswear: % Value 2015-2019
Table 6 LBN Brand Shares of Menswear: % Value 2016-2019
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 15 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Menswear by Category: Value 2019-2024
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Gradual recovery continues in 2019 on the back of slow economic reheating
Market consolidation is the main growth avenue for such a fragmented industry
New players and technological features intensify the challenges and the competition
E-commerce continues evolving despite the limiting factors
Uncertain economic projections demand strategic movements for growth
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources