Table of Content

Luxury Goods in Japan
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Changing Character of Domestic Demand Presents A Challenge
Rising Tourist Numbers Providing Opportunities
Louis Vuitton and Gucci See Strong Growth
Store-based Channels Remain Dominant, But Increasingly Influenced by Digitalisation
Increasing Onus on Inbound Tourism and A Need To Court Younger Consumers
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Shift From Possessions To Experiences
Social Media Driving Demand for Experiences
Rise in Inbound Tourism Set To Boost Experiential Luxury
Competitive Landscape
Luxury Hotels Remains Underdeveloped Compared With Other Major Developed Markets
Luxury Brands Entering Foodservice
Personal Luxury Brands Partner With Luxury Hotels in Foodservice
Category Data
Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Major Events Set To Diversify Inbound Tourist Profile
Imperial Succession Boosts Domestic Tourism
Opportunities for Development Beyond Major Cities
Competitive Landscape
Investment in Luxury Hotels Ahead of Olympics and Paralympics
the Okura Tokyo Reopens After Renovation
Prince Hotels Enters the Membership Resort Hotels Segment
Category Data
Table 16 Sales in Luxury Hotels: Value 2014-2019
Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
Headlines
Prospects
Vat Hike Finally Implemented
Eu/japan Epa Abolishes Import Tariff on Wine
Luxury Whiskies Maintains Dynamic Growth
Competitive Landscape
Mhd Mo?t Hennessy Diageo Leads A Fragmented Category
New Legislation May Provide Opportunities for High-end Domestic Wine
Dassai Risks Losing High-end Appeal As A Result of Popularity and Expanded Distribution
Category Data
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand Hit by Consumers Prioritising Experiences Over Possessions
Car Sharing Expanding in Luxury Segment
Suvs Boosted by Major International Brands
Competitive Landscape
Daimler Leads With Mercedes-benz Range
Offering Affordable Luxury Brings Challenges
Growing Role for Technological Innovation
Category Data
Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Headlines
Prospects
Rising Inbound Tourism Boosting Demand for Personal Luxury
Department Stores Expand Cosmetics Sections
Personal Luxury Brands Targeting Experiential Luxury
Competitive Landscape
Louis Vuitton Japan Extends Lead
Enhancing In-store Experience With Digital Technology
Shiseido Takes Lead in Super Premium Beauty and Personal Care
Category Data
Table 36 Sales of Personal Luxury by Category: Value 2014-2019
Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Inbound Tourism Boosts Designer Sales
Growing Demand Amongst Younger Domestic Consumers
Virtual Influencers
Competitive Landscape
Louis Vuitton Japan Extends Lead
Kering Continues To See Dynamic Growth
Sanmotoyama Bankruptcy Points To Brands’ Tendency To Go Straight To the Consumer
Category Data
Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
Headlines
Prospects
Non-luxury Players Blurring the Line Between the Mass and Luxury Segments
Tourism and National Holidays Provide A Boost in 2019
Onus on Manufacturers To Communicate Benefits of Sunglasses
Competitive Landscape
Kering Leads, While Gucci Sees Dynamic Growth
Mirari Japan Facing Growing Competition in Sunglasses
Sunglasses Likely To Attract New Players
Category Data
Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
Headlines
Prospects
Department Stores Encourage Consumers To Buy Luxury Jewellery Before Tax Rise
Demand Enhanced by Conditions at Home and Abroad
Targeting Demand Trends Amongst Younger Consumers
Competitive Landscape
Richemont Adds New Brand To Portfolio
Tiffany Aiming at Key Trends Amongst Millennials and Gen Z
Vr, Personalisation and Novel Experiences
Category Data
Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
Threat From Counterfeit Products
Reputation for Authenticity Underpins Demand From Inbound Tourists
Challenge From Rental Services May Have Upside
Competitive Landscape
Louis Vuitton Japan Continues Revival
Bags Contribute To Gucci’s Reinvention
Strong Demand for Limited Editions
Category Data
Table 64 Sales of Luxury Leather Goods: Value 2014-2019
Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
Headlines
Prospects
Luxury Wearables Struggling To Gain Traction
Luxury Mobile Phones Yet To Establish A Presence
Appealing To Inbound Tourists Key To Growth
Competitive Landscape
Limited Product Offer
Tag Heuer Retains the Lead
Strong Competition From Mass-market Products
Category Data
Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2019
Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Demand Amongst Inbound Tourists
Growing Threat From Sharing Services
Luxury Segment Not Invulnerable To Developments in Consumer Electronics
Competitive Landscape
Category Leader Introduces Tudor To the Japanese Market
New Stores and Increasing Competition
Sharing Services A Greater Threat Than Smartwatches
Category Data
Table 78 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 80 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 82 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
Headlines
Prospects
Targeting Demand in A Digitalised Environment
Growing Consumer Interest in Enhanced Functionality
Important Role As Gifts
Competitive Landscape
Richemont Japan Extends Lead
Louis Vuitton Launches Colouring Pencil Set
Strong Presence of Small Artisan Producers Underpins Category’s Fragmented Character
Category Data
Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Headlines
Prospects
Consumer Trends Provide Favourable Conditions for Growth
Super Premium Beauty and Personal Care Playing An Increasingly Important Role for Department Stores
Foreign Brands Strong in Fragrances
Competitive Landscape
Shiseido Takes the Lead
Chanel Employs Localised Promotional Activity
Kanebo Cosmetics Introduces Super Premium Brand To Japan
Category Data
Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024