Table of Content

Home Care in the United Arab Emirates
Euromonitor International
January 2022

List Of Contents And Tables

HOME CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
APPENDIX
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Laundry care continues its growth amidst the spread of new COVID-19 variants
Rising awareness increases demand for concentrated detergents
Promotions and bundle offers continue
PROSPECTS AND OPPORTUNITIES
Concentrated detergents set to continue to grow
Leading brands set to launch new products
Leading brands likely to lead innovation
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hand dishwashing continues to dominate dishwashing
Automatic dishwashing maintains solid growth
International brand dominates automatic dishwashing
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing has potential for growth
Share of private label and local brands set to increase
Discounts and bulk offers set to continue
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
New variants of COVID-19 maintain solid growth for surface care
Multipurpose products remain popular, although a shift to task-specific products seen
Products claim the ability to kill the COVID-19 virus
PROSPECTS AND OPPORTUNITIES
New product development set to continue to maintain consumer loyalty
Discounts and promotions likely to be used to maintain consumers’ interest
Local players set to increase their presence
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth slows as consumers choose less aggressive products, but sales remain high
Consumers trade up due to availability of scented variants
Variety of pack types and prices appeals to a wide consumer group
PROSPECTS AND OPPORTUNITIES
Slowing growth due to negative environmental impact
Offers and more convenient formats expected to attract consumers
Several factors expected to hamper growth
CATEGORY DATA
Table 43 Sales of Bleach: Value 2016-2021
Table 44 Sales of Bleach: % Value Growth 2016-2021
Table 45 NBO Company Shares of Bleach: % Value 2017-2021
Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
Table 47 Forecast Sales of Bleach: Value 2021-2026
Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toilet liquids/foam leads sales due to ease of use
Brands perform well in rim blocks due to product quality and fragrances
Price stability despite the launch of promotional packs
PROSPECTS AND OPPORTUNITIES
Promotions in rim blocks set to limit price growth
International brands will use marketing and promotion to maintain their dominance
Constant product development set to drive growth, especially in toilet liquids/foam
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2016-2021
Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound in sales as lives return to some degree of normality
Floor polish suffers from new flooring materials and alternative home care products
Promotions and price discounts limit unit price growth
PROSPECTS AND OPPORTUNITIES
Shoe polish set to maintain growth as consumers favour well-maintained footwear
Consumers will be disheartened by the lack of innovation
New introductions expected in floor cleaners to fend off the competition
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2016-2021
Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Polishes: % Value 2017-2021
Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Urbanisation and hot weather contribute to continued demand
Wider product variety and price promotions help maintain growth
Consumers still favour the simplicity of spray/aerosol insecticides
PROSPECTS AND OPPORTUNITIES
Spray/aerosol insecticides will continue to drive growth
Local brands and private label set to increase their presence and sales
Launch of more natural products set to offer growth potential
CATEGORY DATA
Table 61 Sales of Home Insecticides by Category: Value 2016-2021
Table 62 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 63 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
Table 64 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 65 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 66 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
AIR CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound in sales in 2021 as store-based retailers reopen
New launches that offer COVID-19 protection
Spray/aerosol air fresheners remains most popular and sees the highest growth
PROSPECTS AND OPPORTUNITIES
E-commerce will offer opportunities for growth
Scents, ingredients and features will be used to attract consumers
Competition from alternative products expected
CATEGORY DATA
Table 68 Sales of Air Care by Category: Value 2016-2021
Table 69 Sales of Air Care by Category: % Value Growth 2016-2021
Table 70 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 71 NBO Company Shares of Air Care: % Value 2017-2021
Table 72 LBN Brand Shares of Air Care: % Value 2018-2021
Table 73 Forecast Sales of Air Care by Category: Value 2021-2026
Table 74 Forecast Sales of Air Care by Category: % Value Growth 2021-2026