Table of Content

Baby Food in Italy
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Organic and locally sourced products will enjoy increase in demand in 2020
Nestl? and Hero Italia will focus on their organic products in 2020, in line with health and wellness trends
Plasmon will engage in marketing and new technology in 2020 to gain a competitive edge and highlight its sustainable approach
RECOVERY AND OPPORTUNITIES
Players will try to establish relationships with parents into the forecast period to overcome shrinking sales
Shelf space for baby food expected to continue to decrease into the forecast period, while e-commerce retail volume sales will increase
Private label players will look to better quality-price ratios to gain ground
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025