Table of Content

Tissue and Hygiene in Tunisia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Stockpiling behaviour boosts sales of sanitary protection in Q1 and Q2
Interest in hygiene boosts sales, with slim/thin/ultra-thin towels gaining ground
Soci?t? d’Articles Hygi?niques Sarl remains dominant during the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
Price-point remains important as major players fight against others
Brands focus on creating brand loyalty early to boost ongoing sales
Rising urbanisation and women in the workforce drive sales over the coming years
CATEGORY DATA
Table 18 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling of goods boosts sales, as volume growth rises compared to 2019
Home seclusion increases the frequency of nappy changes, boosting sales
Price-sensitivity increases sales of economy players during COVID-19
RECOVERY AND OPPORTUNITIES
Added-value properties gain ground once more, as convenience becomes important
Rising birth rates and ongoing availability boosts sales over the coming years
Domestic players retain their leads as global brands struggle following COVID-19
CATEGORY DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling and the essential status of adult incontinence products drives sales
The ageing population and increasing availability through modern grocery retailers boost growth
Local players gain ground during a time of increasing price-sensitivity
RECOVERY AND OPPORTUNITIES
Demand increases as awareness around health and hygiene grows
Growing urbanisation boosts sales as consumers become willing to buy
Increasing availability through modern grocery retailers boosts sales
CATEGORY DATA
Table 30 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling focuses on wipes that provide antibacterial properties
Increasing presence and the expansion of modern retailing boosts availability
Domestic brands lead, however, Lilas loses share to cheaper alternatives
RECOVERY AND OPPORTUNITIES
New developments focus on enhanced cleaning abilities, as hygiene concerns remain
Baby wipes drive the bulk of sales as an increasing amount of women enter the workforce
CATEGORY DATA
Table 36 Retail Sales of Wipes by Category: Value 2015-2020
Table 37 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 39 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 40 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling leads to shortages on shelves as consumers panic-buy toilet paper
Cheap, smuggled products challenge sales during 2020
Consumers shift to e-commerce, appreciating the safer form of retailing
RECOVERY AND OPPORTUNITIES
Purchasing habits adapt as consumers return to work and public locations
The ongoing adoption of urban consumer lifestyles boosts growth
Domestic players lead, benefiting from low price-points
CATEGORY DATA
Table 42 Retail Sales of Tissue by Category: Value 2015-2020
Table 43 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 46 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The outbreak of COVID-19 challenges sales as businesses close during 2020
Sancella leads due to strong availability and institutional focus
Foodservice and hotels drove sales when lockdown restriction eased
RECOVERY AND OPPORTUNITIES
Gradual recovery for AFH tissue as business activities and travel adapt following COVID-19
Local manufacturers show increasing interest in expanding into AFH sales
The use of retail products limits the demand for AFH offerings over the forecast period
CATEGORY DATA
Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025