Table of Content

Womenswear in Sweden
Euromonitor International
January 2023

List Of Contents And Tables

WOMENSWEAR IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Occasion wear makes a comeback with double-digit growth
Shift to relaxed office wear drives demand for non-traditional blazers
Fast-fashion is highly attractive among gen z and late millennials
PROSPECTS AND OPPORTUNITIES
Digitalisation and consumer data drives competitive advantage
Domestic consumer focus intensifies as international tourism remains limited
Second-hand clothes will continue to thrive amid retail investments and Vinted’s launch in Sweden
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2017-2022
Table 2 Sales of Womenswear by Category: Value 2017-2022
Table 3 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Womenswear: % Value 2018-2022
Table 6 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 7 NBO Company Shares of Women’s Nightwear: % Value 2018-2022
Table 8 LBN Brand Shares of Women’s Nightwear: % Value 2019-2022
Table 9 NBO Company Shares of Women’s Outerwear: % Value 2018-2022
Table 10 LBN Brand Shares of Women’s Outerwear: % Value 2019-2022
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 13 NBO Company Shares of Women’s Underwear: % Value 2018-2022
Table 14 LBN Brand Shares of Women’s Underwear: % Value 2019-2022
Table 15 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 16 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 25 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources