Table of Content

Sweet Biscuits, Snack Bars and Fruit Snacks in Kazakhstan
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Packaged sweet biscuits boosted by hygiene standards and active product promotion
KDV leads with popular and affordable Yashinko brand, while Mondelez strikes a balance between indulgence and health
Wafers sees good growth thanks to strong traditions and diverse portfolios, while snack bars plays catch-up
RECOVERY AND OPPORTUNITIES
Small local players can capitalise on popularity of larger pack sizes and better distribution in traditional retail outlets
Russian brands perform well as Kazakhstanis view them as domestic products
Single-portion sweet biscuits will increase in popularity as busy consumers eat on the go
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 12 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 13 Distribution of Snack Bars by Format: % Value 2015-2020
Table 14 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 15 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 16 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025