Table of Content

Surface Care in India
Euromonitor International
February 2023

List Of Contents And Tables

SURFACE CARE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Drastic easing of the severity of the virus limits uptake of home care disinfectants
Brands ramp up promotional and awareness campaigns to maintain usage occasions for surface care products
Demand for floor cleaners remains resilient due to Indian consumers’ cleaning habits
PROSPECTS AND OPPORTUNITIES
Multiple usage occasions to drive the growth of surface care in the forecast period
Increased focus on fragrances in floor cleaners to enhance the customer experience
Price-conscious consumers to support the uptake of combo packs
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Surface Care: % Value 2018-2022
Table 4 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 5 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN INDIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Distribution of Home Care by Format: % Value 2017-2022
Table 13 Distribution of Home Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Home Care by Category: Value 2022-2027
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources