Table of Content

Soft Drinks in South Korea
Euromonitor International
December 2021

List Of Contents And Tables

SOFT DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in South Korea
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Carbonates sees booming demand in 2021, thanks to home seclusion
Reduced-sugar carbonates performs well
Coca-Cola Korea maintains its lead, followed by Lotte Chilsung Beverage
PROSPECTS AND OPPORTUNITIES
Increasing consumption occasions for carbonates set to continue fuelling growth
Fruit flavoured cider expected to create opportunities
Introduction of label-free packaging, although there remain limits
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
JUICE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 reduces juice consumption
Consumer interest in functional juice presents an opportunity
Lotte Chilsung Beverage continues to lead juice despite decline
PROSPECTS AND OPPORTUNITIES
Demand for juice unlikely to rebound
Safe and fun organic juices offer growth opportunities
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 54 Off-trade Sales of Juice by Category: Value 2016-2021
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 boosts sales of bottled water
Sustainability drives innovation in label-free packaging
Bottled water sees fierce competition
PROSPECTS AND OPPORTUNITIES
Bottled water will continue to grow, but may encounter a credibility issue
Increasing need to improve brand identity
Rise of e-commerce creates online-exclusive services
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Some recovery is seen in 2021 after decline in 2020
Sports drinks target the younger generation as online exercise increases
Donga Otsuka and Coca-Cola Korea continue to dominate
PROSPECTS AND OPPORTUNITIES
Sports drinks will maintain growth as consumers return to working-out
Temporary boost to sales from vaccination
Warmer weather will be good news for sports drinks
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 78 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion leads to off-trade growth for energy drinks
Hot 6 and Monster raise their prices in convenience stores
Lotte Chilsung Beverage maintains its dominance in energy drinks
PROSPECTS AND OPPORTUNITIES
E-commerce will continue to offer potential
Demand for energy drinks for working-out set to shape new product development
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 90 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Drinking vinegar struggles
Powder kombucha attracts consumers
Teazen and Daesang Corp lead concentrates
PROSPECTS AND OPPORTUNITIES
Low-sugar trend will continue to challenge drinking vinegar
Zero-calorie iced tea key for future innovation
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 103 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTD tea benefits from online sales
Introduction of barley tea as an alternative to bottled water
Kwang Dong Pharm continues to lead despite its share decline
PROSPECTS AND OPPORTUNITIES
RTD tea brands will need to develop and promote further health benefits
Government loosening of functional food regulations will offer opportunities
Private label shows innovation
CATEGORY DATA
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 117 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising demand for RTD tea as a value for money indulgence
Manufacturers add bigger formats
Lotte Chilsung Beverage remains the leader in 2021
PROSPECTS AND OPPORTUNITIES
RTD coffee set to maintain strong growth after the pandemic
RTD coffee to see sustainability initiatives
BOGOF is a big deal
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 130 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
ASIAN SPECIALITY DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 drives the growth of Asian speciality drinks
KT&G Corp leads Asian speciality drinks
PROSPECTS AND OPPORTUNITIES
Strong growth of ginseng drinks for the younger generation
CATEGORY DATA
Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2016-2021
Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2016-2021
Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2016-2021
Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2016-2021
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2021
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2021
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2017-2021
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2018-2021
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2021-2026
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2021-2026
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2021-2026
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2021-2026