Table of Content

Soft Drinks in Nigeria
Euromonitor International
January 2023

List Of Contents And Tables

SOFT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
APPENDIX
Fountain sales in Nigeria
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Coca-Cola Nigeria Ltd takes pole position
Product launches continue despite soaring prices
Other non-cola carbonates grows amid new flavour variants
PROSPECTS AND OPPORTUNITIES
Solid retail volume growth expected driven by marketing investment although challenges exist
Carbonates to see retail volume growth pick up in forecast period
Non-cola carbonates will add fizz to the category
CATEGORY DATA
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 31 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 32 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
JUICE IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Juice drinks see strong category growth
Nigerian player CHI Ltd leads in juice category
Rite Foods launches new Sosa fruit drink
PROSPECTS AND OPPORTUNITIES
Manufacturers are to focus on healthier options
Consumers expected to switch to cheaper alternatives
Juice drinks will drive overall category growth
CATEGORY DATA
Table 43 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 44 Off-trade Sales of Juice by Category: Value 2017-2022
Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 46 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 49 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 50 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 52 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economy sachets and PET bottles drive volume sales amid rising inflation
Highly fragmented category led by Coca-Cola Nigeria Ltd
Cway makes headway with mid-price brand
PROSPECTS AND OPPORTUNITIES
Affordable sachets and PET bottles will drive sales in forthcoming period
Upward pressure on prices expected
Niche categories to see solid growth as middle-income consumers experiment
CATEGORY DATA
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 56 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lucozade enjoys first mover advantage in sports drinks
Limited competition provides significant opportunities for new entrants
New acquisition will bolster Lucozade brand in sports drinks
PROSPECTS AND OPPORTUNITIES
Sports drinks faces stronger volume growth
Growing levels of fitness and exercise drives sports drinks consumption
Potential economic threats could be outweighed by marketing developments
CATEGORY DATA
Table 67 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 68 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lucozade leads energy drinks giving Suntory Beverage & Food Nigeria Ltd a strong competitive advantage
Frisson launches new Power Black premium energy drink
Carbonated products account for highest proportion of sales
PROSPECTS AND OPPORTUNITIES
Stronger growth path ahead for energy drinks
Economic and legal issues pose threat to sales
Economic recovery to fuel on-trade sales growth
CATEGORY DATA
Table 79 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 80 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Suntory Beverage & Food Nigeria dominates concentrates
Cheaper powder concentrates gain popularity
Limited competition in liquid concentrates
PROSPECTS AND OPPORTUNITIES
Solid growth ahead for concentrates
Rising average prices not expected to suppress demand
Young population supports demand for concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 91 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 92 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 93 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 94 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 95 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 96 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 97 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 98 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 99 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 100 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 101 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 102 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 104 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 105 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD tea grows from a small base
CHI Ltd dominates category sales
Lipton Iced Tea makes strong headway
PROSPECTS AND OPPORTUNITIES
Rising consumption of RTD tea driven by hot weather and health positioning
Lower incomes and imported brands are potential sales threat
Product differentiation expected as competitive landscape expands
CATEGORY DATA
Table 106 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 107 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN NIGERIA
2022 DEVELOPMENTS