Table of Content

Savoury Snacks in Kazakhstan
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Potato chips and vegetable, pulse and bread chips remain primary growth drivers of savoury snacks, boosted by the strong rise of modern grocery retailers
Active advertising and interesting marketing campaigns keep brand loyalty high, reinforced by the rise of modern grocery retailers
Health and wellness trend favours sales of vegetable, pulse and bread chips in 2020, but influence remains limited
RECOVERY AND OPPORTUNITIES
Players in savoury snacks will seek to attract younger consumers through product innovation and targeted marketing
Development of modern grocery retailing will benefit savoury snacks, especially private label, over the forecast period
Association with beer consumption will see players target male consumers through packaging and product design
CATEGORY DATA
Table 1 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 2 Sales of Savoury Snacks by Category: Value 2015-2020
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 7 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025