Table of Content

Sanitary Protection in Costa Rica
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Economic impact of the pandemic on disposable incomes reduces affordability of sanitary protection for many women
Industry players address stigma around menstruation by investing in marketing and communication campaigns
More industry players move into reusable sanitary protection in response to rising consumer demand
RECOVERY AND OPPORTUNITIES
Improvements in the economy in the wake of the pandemic boost sales of higher value categories including pantyliners and tampons
Essity and Kimberly-Clark maintain their leads on the strength of flagship brands, but private label makes gains with consumers looking for affordable options
Pandemic provides opportunities for small companies and increased brand exposure while ongoing education efforts around menstruation are likely to continue to develop the category
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources